In this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.

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In this episode we will walk through the different attribution settings on Meta, and how to use them. Should you use 1 day click, 7 day click, and how should you optimize the use of the different settings for your business?

Our promise to you: Every episode will have actions you take back to your business

As a marketer or business owner, you've likely encountered discrepancies between Google Analytics and Meta (formerly Facebook) Ads data, leaving you puzzled and wondering which source to trust. In this episode, we delve into the reasons behind these inconsistencies and guide you in making sense of the conflicting data.

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Bryan: @bryanecano

Rishabh: @rishabhmjain

LinkedIn:

Bryan: https://www.linkedin.com/in/bryancano/

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood. 

Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.

In the ever-evolving world of marketing, understanding the impact of your efforts is crucial to success. Join us as we dive deep into the fascinating realm of marketing measurement with "What is the Difference Between Attribution, Experimentation, and Modeling?" This episode is designed to enlighten marketers, analysts, and business owners alike on the distinctions and interconnectedness of these three powerful analytical approaches.

Our promise to you: Every episode will have actions you take back to your business

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This episode is an introduction on what we cover in this series, and a little bit about who we are, and why we’re excited about producing this content for marketers! Please feel free to follow us at:

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Our promise to you: Every episode will have actions you take back to your business