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Measuring the Value of Branded Content
This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
The post Measuring the Value of Branded Content appeared first on The Sonic Truth.
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By Advertising Week
5
88 ratings
This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
The post Measuring the Value of Branded Content appeared first on The Sonic Truth.
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