Lee Coronado, raised in Perryton, Texas, has always had a passion for experimenting with flavors. As a child, he would mix different sauces and condiments from the fridge together to create unique taste combinations, showcasing his natural curiosity in the kitchen. Lee's journey into the world of barbecue began when his good friend Matt Yara built an Ugly Drum Smoker. After trying the BBQ Matt cooked on it, Lee was hooked. Inspired by the flavors, he decided to build his own smoker and dive deeper into the art of grilling. That decision sparked his love for barbecue, eventually leading him to compete in SCA, CBA,KCBS, IBCA events. In his very first BBQ competition, he walked away with the Grand Champion title, and from that moment, he was fully committed to the craft! Today, Lee is the creator of Meat Hammer Rubs, offering a line of award-winning seasonings, including Meat Hammer All Purpose (1st place winner in the NBBQA poultry category in 2024), designed to elevate the flavor of any dish. His rubs are made with high-quality ingredients, never cutting corners when it comes to flavor, ensuring each product delivers the perfect balance of spice and taste. His products have become a favorite among grilling enthusiasts, backyard cooks, restaurateurs, and chefs alike. Lee continues to share his passion for barbecue, from his home base in Amarillo to pitmasters, cooks and food lovers across the country.