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Media planning in an age of abundance
Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.
WARC members can read The Future of Media 2025 here and read Paul Stringer’s introduction to the report here.
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By WARC
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Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.
WARC members can read The Future of Media 2025 here and read Paul Stringer’s introduction to the report here.
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