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In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. 

Tune in to learn more!

Our Guest:

David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, providing commentary on topics related to the PR industry. 

Five things you’ll learn from this episode:

1. Always provide value when communicating with the media.
2. Proprietary data can differentiate you from your competition.
3. Respect for journalistic ethics is key.
4. Stay ahead of the news cycle whenever possible.
5. Make the media's job as simple as possible (and be as prepared as possible).

Bonus: Tips on earning media coverage for PR professionals with no prior newsroom experience. 

Quotables

“Not being afraid to fail — I think that is the most important thing and most important attribute you can have as a PR professional.” — @David Triana

“It’s like a venn diagram: what the media wants, what the company wants, and what is newsworthy and interesting.” — @JasonMudd9

“Anytime I’ve reached out to the media on behalf of a client, I never want to go empty-handed.” — @David Triana

“Sometimes a really good media pitch is just three sentences. You want them to say, ‘Tell me more, I'm interested.’” — @JasonMudd9

“I tell clients, you probably have some data internally that you don't even realize would be valuable to help set a finger on the pulse of the marketplace and the economy and what it’s doing.” — @JasonMudd9

“So much of this is making a really good first impression that defines the longevity of that relationship. And if you're willing to be available right off the bat … things like that set you apart from many others.” — @David Triana

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Guest’s contact info and resources:

• David Triana on X
• David Triana on LinkedIn
• Email David at [email protected]

Additional Resources:

• Axia Public Relations
• Resources

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.