Julia Alexander swings by the pod to dig into the recent slew of licensing deals, à la ESPN-McAfee and Fox-Portnoy, which allow creators to maintain their independence while benefiting from additional exposure and revenue. This leads to a broader conversation about the challenges and opportunities for legacy media companies in adapting to the creator economy writ large.

The Grill Room Podcast is presented by bp. See all the ways we’re investing in America: https://www.bp.com/InvestingInAmerica

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

Learn more about your ad choices. Visit https://podcastchoices.com/adchoices