MediaTalk

The first "MediaTalk" episode from 2026 explores the shifting media landscape expected in the coming year, focusing on the sports, cable and broadcast sectors. Major sports leagues — including the NBA, MLB, and UFC — are reshaping their media rights strategies, with deals that increasingly prioritize streaming platforms alongside traditional broadcasters. These moves aim to broaden audience reach but also introduce new cost considerations for fans, such as higher monthly fees to access comprehensive coverage.

The cable business remains profitable, but subscriber erosion continues. The launch of direct-to-consumer offerings from ESPN and Fox, plus genre-specific streaming bundles from YouTube TV, reflect a response to changing viewer habits and the decline of the traditional pay-TV bundle. Consolidation is a key theme, with ongoing mergers and acquisitions in both the US and Europe, as companies seek scale and operational efficiencies to compete with global streaming giants.

Looking ahead, marquee events like the FIFA World Cup and Winter Olympics are expected to drive temporary spikes in viewership and ad spending in 2026. However, the long-term outlook for cable and broadcast networks is uncertain, as industry players navigate evolving consumer preferences, regulatory challenges, and the continued rise of digital platforms.

More S&P Global content:

• The Business of Sports
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, head of Kagan Research at S&P Global Market Intelligence.
• Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.
• Michael Johnson, research analyst at S&P Global Market Intelligence Kagan.
• JP O'Sullivan, research analyst at S&P Global Market Intelligence Kagan.

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

With the holidays upon us, "MediaTalk" host Mike Reynolds and producer Sarah James are taking a bit of a break. A new season of the podcast will return in January with previews of what 2026 may hold across the various media, telecom and tech sectors. Until then, we wish you and yours the best of the holidays and a great start to 2026!

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

Using proprietary consumer data from S&P Global Market Intelligence Kagan, "MediaTalk" host Mike Reynolds and Kagan analyst Brian Bacon explore how platforms are navigating the evolving sports media landscape.

Netflix, known for its eclectic selection of sports content, is gradually expanding its portfolio with offerings like the WWE Raw franchise and select MLB games. Yet, it remains a platform where sports are not the primary draw. How does this strategy impact its subscriber base, especially when only a quarter of users cite sports as a crucial factor for subscribing?

In contrast, Peacock leverages a more robust sports lineup, including NHL games and Olympic coverage, aiming to replicate the success of NBC Sports. Despite this, the survey reveals a split among users on the importance of sports content, as the bulk of Peacock's sports rights remain available on Comcast's linear TV networks.

The episode also delves into demographic insights, revealing intriguing gender and age preferences in sports fandom. The Kansas City Chiefs top the list among female respondents, possibly hinting at broader cultural influences. Meanwhile, younger viewers (18-44) favor NBA teams like the Lakers, highlighting generational shifts in sports preferences.

The episode explores how these strategies and demographic insights are shaping the future of sports streaming. Are these platforms meeting the diverse needs of their audiences, or is there room for growth?

More S&P Global content:

Top 10 US pro sports teams, 2025

Featured experts:

Brian Bacon, research analyst on the Consumer Insights team within S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by S&P Global Market Intelligence tech policy reporter Stefan Modrich to explore the complex world of US export controls on NVIDIA and other chipmakers. The conversation covers the latest developments in AI chip exports, including the US government's evolving stance on allowing NVIDIA's H200 GPUs to reach select customers in China, while still blocking access to advanced Blackwell chips.

What does this mean for the future of American innovation and global competitiveness? How are these policies shaping the delicate balance between national security and free-market ambitions?

The episode also explores the ripple effects on global supply chains, particularly in countries like Japan and Korea, and raises critical questions about the US's energy infrastructure and AI regulation. Meanwhile, at the state level, politicians are fighting against a federal AI regulation pre-emption. And local governments are debating the role of driverless vehicles and AI-powered tools in schools. Tune in to hear the tech policy debates that will shape discussions at the international, domestic, state and local level in the year to come.

More S&P Global content:

Examining the broader impact of changing chip export controls

AI preemption debate reignites concerns over cost, safety

Featured experts:

• Stefan Modrich, tech policy reporter for S&P Global Market Intelligence

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

In this episode of "MediaTalk," host Mike Reynolds and a panel of Kagan research analysts delve into the M&A whirlwind reshaping the media landscape. With major players like Paramount Skydance, Comcast, Netflix, Nexstar, and Sinclair making bold moves, what does the future hold for traditional and streaming media? The discussion highlights the recent bids for Warner Bros. Discovery, the implications of Nexstar's $6.2 billion offer for TEGNA, and Sinclair's unsolicited bid for E.W. Scripps.

As the media industry navigates this transformative phase, the episode explores critical questions: How will these mergers affect content creation and distribution? Will consolidation lead to a more competitive streaming environment or stifle innovation? What challenges might arise in securing regulatory approval for these massive deals?

Join us as we explore the potential outcomes of these landmark transactions and their impact on viewers and industry stakeholders alike.

More S&P Global content:

• The Business of Sports
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, head of Kagan Research at S&P Global Market Intelligence.
• Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan.
• Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.
• Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

In this special Thanksgiving edition of "MediaTalk," host Mike Reynolds revisits insightful discussions with four prominent executives in the media industry, each sharing their perspectives on topics ranging from evolving distribution deals, sports rights and AI. The episode features Tom Montemagno from Charter Communications, John Lasker from ESPN, Brad Ramsey from TEGNA, and Mark Penn from Stagwell, offering a blend of strategic insights and industry trends.

Tom Montemagno discusses Charter's shift towards a hybrid model that combines traditional linear programming with streaming options. He emphasizes the importance of adapting to customer preferences and the need for transformative deals, particularly highlighting the successful negotiation with Disney/ESPN that allowed for seamless integration of streaming services.

John Lasker focuses on ESPN's direct-to-consumer strategy, particularly the launch of the ESPN DTC enhanced app. He underscores the goal of simplifying the content offering for sports fans, making it easier for them to access a comprehensive range of ESPN content through a single subscription, appealing to both traditional viewers and new audiences.

Brad Ramsey shares insights into TEGNA's approach to local sports rights, having secured deals with multiple professional sports teams. He notes the resurgence of local broadcasting in sports, driven by changes in the RSN space, and emphasizes the company's commitment to reaching more fans through accessible game coverage.

Mark Penn outlines Stagwell's vision as a digital-first marketing network, discussing the integration of advanced technology and AI in marketing strategies. He highlights the company's growth ambitions through both organic growth and strategic acquisitions, while also emphasizing the importance of adaptability in a rapidly changing marketing landscape.

This episode reflects on the challenges and opportunities that defined this year's media environment .

More S&P Global content:

MediaTalk | Season 3 | Ep. 45 - How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach

MediaTalk | Season 3 | Ep. 34 - How ESPN Aims to Change the Game with New Streaming App

MediaTalk | Season 3 | Ep. 28 - Stagwell CEO Mark Penn Talks The Future of Marketing Amid AI Revolution

MediaTalk | Season 3 | Ep. 25 - Charter's Gambit to Revive Linear Pay TV with Seamless Streaming Strategy

Featured experts:

• Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications

• John Lasker, Senior Vice President of ESPN DTC

• Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA

• Mark Penn, Chairman and CEO of Stagwell

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

The latest episode of "MediaTalk" explores the fall and winter box office landscape, including the lukewarm fall season, which narrowly missed the $1 billion mark. Despite strong performances from "The Conjuring: Last Rites" and "Demon Slayer," the fall season struggled due to several underperforming films and postponed releases like the "Mortal Kombat" sequel.

The episode also explores the impact of streaming strategies on box office performance. Films like "KPop Demon Hunters" have thrived due to repeat viewings on platforms like Netflix, showcasing the evolving dynamics between theatrical releases and streaming services.

The conversation shifts to the winter season, highlighting potential blockbusters like "Wicked: For Good," "Zootopia 2," and the third installment of "Avatar." Expectations are high for "Wicked: For Good," with record-breaking pre-sales and extensive cross-promotional campaigns. Meanwhile, "Zootopia 2" and the upcoming "Avatar" film are also poised to drive significant box office revenue.

More S&P Global content:

MediaTalk | Season 2 EP 14 - The Summer Box Office Begins - https://www.spglobal.com/marketintelligence/en/news-insights/podcasts/mediatalk-s2-ep-14

Featured experts:

Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan

Mac Mathews, associate director of editorial, design and publishing at S&P Global

Credits:

Host/Author: Mike Reynolds

Producer/Editor: Sarah James

"MediaTalk" host Mike Reynolds delves into the dynamics of holiday spending for 2025, featuring insights from industry experts Zach Ciampa of 451 Research and Brian Scheid from Market Intelligence. As the holiday season approaches, what trends are emerging in consumer behavior? With an average spending forecast of $890.49 per person in the US, how will inflation and economic uncertainties shape this year's shopping habits?

Zach shares findings from 451's recent surveys, revealing a notable shift towards online shopping, where 50% of consumers plan to make their purchases digitally. Are consumers prioritizing convenience over traditional in-store experiences? Meanwhile, Brian highlights the complexities of inflation and the potential impact of tariffs on consumer spending. With the Fed's target for inflation set at 2%, how will rising costs affect holiday budgets?

As businesses prepare for the holiday rush, how can they adapt their strategies to meet evolving consumer expectations? Will AI-generated content enhance or hinder brand engagement this season? The episode also explores the ongoing debate around the use of AI in advertising — do consumers prefer authentic, human-driven marketing, or are they open to AI-generated content? Join us as we unpack these pressing questions and more.

More S&P Global content:

Generative AI shows rapid growth but yields mixed results

Featured experts:

Zach Ciampa - analyst at S&P Global Market Intelligence 451 Research

Brian Scheid - senior reporter on global markets at S&P Global Market Intelligence

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with Brad Ramsey, senior vice president of media operations at TEGNA, about the increasingly important role that broadcasters are playing in delivering local sports programming to fans. TEGNA has secured local rights deals with 14 NBA, NHL, MLB, and WNBA teams, marking a significant shift in the sports broadcasting landscape. Ramsey emphasizes that the company's varied agreements, which include full season rights and targeted game packages, allow TEGNA to reach a broader audience, offering value to viewers and advertisers alike.

The conversation highlights the transformation of the regional sports network (RSN) space, especially following Diamond Sports' bankruptcy. Ramsey notes that local broadcasts have significantly outperformed previous RSN audiences, showcasing the effectiveness of their strategy.

Listeners will find themselves contemplating critical questions: How are local broadcasters redefining sports viewership in a digital age? What does the future hold for sports rights as teams explore new partnerships? And how can advertisers leverage the resurgence of local sports broadcasting to maximize their reach?

Tune in to discover how TEGNA and other broadcasters are reshaping the sports media landscape to make something long considered old new again.

More S&P Global content:

MediaTalk | Season 3 | Ep. 43 - Navigating the New NBA and WNBA Media Landscape

Social media followers for top professional sports teams, May 2025

Featured experts:

• Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

The latest episode of "MediaTalk" delves into the dynamic landscape of mobile and broadband markets in the Americas with Kagan analysts John Fletcher, Lynette Luna, Tomás Sarmiento and Bruno do Amaral. As they explore the mobile markets, intriguing questions arise: How does the mobile penetration rate exceed 100% with a billion phones for 880 million people in the Americas? Why is Peru emerging as the fastest-growing market?

The discussion highlights the contrasting growth patterns between the US and Latin America. While the US leads in revenue and ARPU, Latin America's prepaid market, particularly in Mexico, dominates with 83% of the market. Bruno Do Amaral sheds light on the potential shift from prepaid to postpaid, especially in Brazil. Will this trend reshape the market dynamics?

The analysts also tackle the burgeoning 5G landscape. Despite its presence in countries like Brazil and Mexico, 5G adoption is slower than anticipated. Could upcoming spectrum auctions accelerate its growth?

Turning to broadband, John Fletcher emphasizes the US' unique reliance on cable due to historical early adoption. With fixed wireless gaining traction, could this be the key to achieving near-complete broadband penetration in the US by 2031? Meanwhile, Tomás Sarmiento points out the rapid fiber adoption in Latin America, driven by small and mid-sized ISPs. How will this affect future market dynamics?

As the episode concludes, each analyst shares their focus for the upcoming years, from spectrum challenges in the US to the evolving operator landscape in Latin America. With the potential for broadband price wars and increased convergence in services, what lies ahead for the telecom industry in the Americas?

More S&P Global content:

Technology, Media, & Telecoms

Fixed wireless subscribers by state

Featured experts:

• Lynnette Luna, senior research analyst at S&P Global Market Intelligence Kagan.

  John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan.

  Tomás Sarmiento, research analyst at S&P Global Market Intelligence Kagan.

  Bruno do Amaral, research analyst at S&P Global Market Intelligence Kagan.

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence