Brought to you by 'partners' - critics question sponsorship deals pushing clients' content into news media; IMANZ - a new umbrella body for independent local media marketing agencies; low key reveal of legislation to push big tech platforms to pay for local news.

Mediawatch looks at consternation caused by content that blurs the lines between ads and news.

Also - the prospects for legislation to force big tech companies to pay for local news - and can a new body representing local ad agencies really help boost local media companies?

Go to this episode on rnz.co.nz for more details