In this episode of “The Business of Blueberries,” Inez Be, U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC) director of marketing, is joined by the finalists from the Blueberry Boost Accelerator. The accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, the finalists exemplify the future of the power of blueberries. They’ll present their products during a “Shark Tank” style pitch competition this week at The Blueberry Convention.

“  The accelerator program was designed to discover and support emerging startups who are innovating with blueberries for their consumer products.” – Inez Be

 Blueberry Boost Accelerator Finalists: 

• Bonny Fiber Supplements has a fiber supplement flavored with blueberries to support the gastrointestinal tract.
• Beyond Berries has a frozen snack product used from upcycling a wide variety of blueberries.
• Pluff has a unique mousse-style blueberry dessert that’s high in protein.
• Sorbatto has  a blue cream frozen dessert that uses highbush blueberries as its base.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Alan Schreiber in Washington, Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on September 25, 2025.