In 2019, Jenny Lei designed her dream work tote with zero design experience or a fashion degree. She had just graduated from Cornell and felt insecure about the bags she was bringing into job interviews, so she decided to make her own. Six years later, Freja New York made $5.3M in revenue in 2023 alone, made the Forbes 30 under 30 list, and has been seen on celebrities from Hailey Bieber to Katie Holmes. In today's episode, we chat about how Jenny bootstrapped her business, is designing luxury bags at an affordable price, and the exciting new category she wants to tackle next.

Shop Freja below, and use my code LIV20 for $20 off! 

https://frejanyc.com/

Love the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerez

For more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperez

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.