In her time at PETA, Reiman has led successful campaigns to pressure some of the biggest names in business to adopt animal-friendly policies. Under her guidance, more than 450 top fashion brands—from Calvin Klein to H&M—have stopped selling fur, angora wool, down, or wild-animal skins; Ringling Bros. circus stopped forcing animals to perform under the big top and SeaWorld ended its orca-breeding program; and all of the top 10 advertising agencies in the U.S. pledged never to use great apes in their ads, among numerous other landmark victories for animals. 

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