After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks, loon'r, and SkyGOAT.

The Relevance Project is a public experiment exploring whether outdoor brands can become more relevant, recognizable, and memorable by creating audience-first content that builds attention, trust, and long-term demand.

About:

This podcast is produced by Port Side, a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help?

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