Megadeals Podcast

One of the key traits of successful megadealers is their ability to understand, influence and shape a client ecosystem.  Elon Musk and Steve Jobs shaped their respective ecosystems and transformed how we communicate and drive e-cars. In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from traditional analogue to digital printing technology. You will also learn which two words the market doesn’t want to hear. Not only did this result in winning deals but also growing the digital printing category and positioned HP Indigo as the category leader. 

Stay tuned. 

"The best things are easy, but you need to understand them..." says Megadealer Kenny Fogel.

It all started with listening to a podcast episode on vacation in Mallorca. 

Today Kenny Fogel can title himself a Megadealer and the CEO of HPSolartech. Kenny shares the story of when he, as a salesman, went from small deals selling solar panels on rooftops to orchestrating Megadeals selling solar parks due to the Megadeals philosophy. How did he understand the need to differentiate messaging to investors and landowners? When is the right time to position a brand? This episode opens the door of working on the solar market's ecosystem and the proper messaging architecture. 

Don't forget to subscribe to the Megadeals Podcast! 

The three Megadeals Advisory founders have a dialogue around learnings from 2021. 

Some of the learnings discussed are linked to Messaging creation, Content production and Martech tactics. 

The three also deliver tips on how sales and marketing may come together as one team. They handle topics like title fights and the importance of following the symptoms to find the root cause. 

You don't want to miss when Christopher expand the definition of a Megadeal. There's a correlation with deal size. However, the deal size is not the trigger when you need to shift from selling to orchestration. Interested to learn what these triggers are? Welcome to tune in!

We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help. If you view your counterpart as a target on a "hit list" and you only care about the signature on the contract, people will sense it and walk away.

Among other topics, we also cover how pride kills most sales deals and how to prevent it.

Andy Paul is back with us and talks about his latest book, Sell without selling out. He shares his experience throughout the years that made him write this book. 

The core of this book is understanding why salespeople are not trained to sell to buyers as humans. We talk about what's important to your buyers and how to help them get it with Andy's 4 pillars of selling in.

We talk to the legend and host of the number #1 sales podcast, The Sales Enablement Podcast - Andy Paul.  

Andy gives us insights over his everlong career and the good and the bad trends coming from his over 1000 episodes with interviews with leaders in the sales space.  

Meet Sofia Svanholt. A Megadealer at Microsoft, started off a path of an engineer but got later to love the process of helping people and building relationships on a professional level. She tells her story of 25 years in the IT business, working with Global SLS companies, going from selling to orchestrating big complex megadeals. How does an orchestration look when one of the key initiatives of a company is to meet the Paris agreement? Sofia shares her greatest tips in order to become successful in space and why she dislikes Trojan horses.

Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy. 

Christopher, Bora, and David explain why the traditional growth strategy is imminent to end and why the focus needs to lay on media tactics. It is INEVITABLE that you need to recode how to work with large deals, for everyone who isn't using strong media tactics today. We discuss how you can win bigger and faster by becoming more deal-centric instead of lead-centric at a lower risk and as a result, having the leads coming TO you instead of your marketing team chasing them for you.