Megadeals Podcast

This week Christopher, David & Bora discussed the similarities between implementing the Megadeals discipline in a small growing organization or a large corporation, like learning your category and subcategory in order to create a perfect messaging.

This week we have another company from our Sustainability Game Changers - Nordic Top 50 report as our guest - Stefan Nilsson & Ove Lidström from Foxway.

Foxway combines different business areas and expertise within IT so that you can reach your specific goals and succeed in a sustainable way. In 2020, Foxway saved 350,000 tons of CO2 by refurbishing more than 1 million devices.

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Enjay is one of the participants in our Sustainability Game Changers - Nordic Top 50 report that we launched this spring. This week we have the CEO and Co-founder of Enjay - Jesper Wirén as our guest. Enjay is a Swedish environmental technology company specializing in energy efficiency. Their first innovation, called Lepido, is the world’s first profitable recycling system for restaurant ventilation, used by Burger King and other restaurants.

This week Christopher has an interesting conversation with Theodore Bergqvist, a serial entrepreneur with a strong track record as a deal maker focusing on tech solutions such as low code/no code. Today he is the CEO and Co-Founder of Turbotic, aiming to enable world companies to be self-operating using AI and Automation technologies. Theodore shares his key learnings when doing big complex deals, both failures and successes.

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Would you read an article or news items where you are named? Are you struggling to engage a large enough audience or to reach the C-level? In the Orientational messaging part of the Megadeals discipline, Christopher, David & Bora discuss techniques of how to reach the bigger audience and how it blends into the messaging architecture.

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How many times have you heard people saying: “Yes, we want to buy from you”? But a verbal yes will never be the same as an actual signing on the last dotted line. In the Deal closing messaging of the Megadeals discipline, we talk about the small decisions that need to be made and all matters that will need to be clarified before signing. These are messages centered around how to go from signing, to going live and from launching to an actual relationship. Christopher, David, and Bora share some insightful tips on how to do things once and never again in the deal closing part of the messaging architecture.

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In this week’s episode we got the chance to have another chat with Michael Eckhardt, managing director at Chasm Institute. The Chasm Institute is a Silicon Valley consultancy founded by Geoffrey Moore, author of the product marketing classic "Crossing the Chasm." We talk about channel sales vs direct sales and the consequences of doing the right thing at the wrong time. What should you think about in a go-to market and when is the right timing to start with channel sales? Michael shares many hands-on experiences on how to dominate a market in the B2B world.

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Do you want to change behavior in life? Get to know yourself better and develop yourself? In this week's episode, we have an inspiring conversation with the professional speaker, trainer, and advisor in negotiation and emotional intelligence - Lousin Mehrabi. She teaches us about the right mindset and strategies and goes through the nine-step method for successful negotiation.

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Who emails the top manager of Ericsson every monday for three months? In today’s episode we have a conversation with Erik Josefsson, who has worked at Ericsson for almost 9 years in several different continents. He has been driving global business development for IoT solutions and the 5G offerings in the industry. We discuss how to merge sales, marketing and product development as well as the importance of gathering the right team in a company.

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To what extent can we rely on published research results? Why should we question Kahneman’s loss aversion study? And why is the 60+ million viewed TED-talk on power posing not reliable? In this episode, we have a conversation with Anna Dreber Almenberg, the first female Economic professor at Stockholm School of Economics. She has been active at Harvard University since 2006 and today she works as a researcher of behavioral economics mainly in the field of metascience - the science of science. We discuss different research experiments and why it matters to be critical of research results that don’t replicate.

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