Megadeals Podcast

Megadeals Podcast

By David Klattborg, Christopher Engman, Bora BrännströmBusinessEntrepreneurshipMarketing
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Megadeals Podcast episodes

  • Scaling existing innovations to solve the climate crisis with Ingmar Rentzhog
    How many could say that they have been inspired by Donald Trump? At least this guest made that inspiration and turned it into something good. Ingmar Rentzhog is the person behind the global social media network We Don't Have Time which focusing on the solutions of the climate crisis. This platform combines social networks and ratings to influence society by connecting people all over the world to be leaders within climate change. In this insightful episode, we talk about We Don't Have Time, the media's accountability in the climate crisis, and how to scale existing innovations.
    Join www.wedonthavetime.org now!
    42 min
  • Why crafting a big category vision will help you sign more Megadeals - with Mark Organ
    If you're a true listener of this podcast you have probably heard Mark Organ's voice before. Here we discuss why you should think big when crafting your category vision in startups/scaleups. Mark gives many valuable tips on how you should think, act and dominate within your category. Lastly, he shares interesting thoughts about the portfolio mindset, dealing with horizons and future investments.
    Mark Organ is the CEO of the global community of category creating leaders - Categorynauts. He also coaches other CEOs on how to develop and dominate their categories.
    52 min
  • Messaging Architecture - Fundamental messaging, part 1 of 3
    In this episode, Bora, David, and Christopher talk about part 1 of 3 of the Messaging Architecture, the Fundamental Messaging. This part of the discipline takes the buyer from 'I don't know who you are' to 'I want to buy from you'. It is also being discussed why it's problematic that companies talk too much about their product's benefits and features and what to think of instead when providing support throughout the buyer’s decision-making process.
    The next part of the Messaging series: Deal Closing Messaging, part 2 of 3.
    41 min
  • How to Grow Revenue by 11.000% in 3 Years with Konrad Bergström
    You have probably listened to music in his headphones and maybe heard about the revolutionary electric boat company X Shore. Konrad Bergström started Zound Industries in 2008, including Urbanears and Marshall, which grew by 11.000% over a 3 year period. Today Konrad fully works with his innovative electric boat company X Shore. Konrad is a Megadealer that has extremely good spotting radar combined with a clear gut feeling. By adding statistical analysis and market research Konrad blends marketing and sales in perfection to become a true Megadealer of our time. In this episode, we discuss how to revolutionize a whole industry and why all senses should be considered when building new concepts.
    53 min
  • Key takeaways from 2020
    In this Christmas episode, Christopher, David and Bora sum up the year by sharing their top key takeaways that they have collected during the year. They discuss different strategies and disciplines for scaleup companies wanting to do larger deals and for already big companies doing Megadeals, how to maximize win rate, and which marketing approach to choose when you want to grow faster and meet all expectations. Finally they share their new year’s resolutions and give an outlook for 2021.
    For all our you listening to The Megadeals Podcast - a mega thank you for this year, see you in 2021 with some new exciting and inspiring guests!
    50 min
  • Key insights into successful B2B negotiations
    Gary Guttenberg is a seasoned negotiator. Gary is a California business lawyer who has been working in Sweden via his firm (B2World) for over 20 years. As an international business developer and deal maker, Gary regularly represents clients in structuring/closing deals with market leading tech companies in USA, Europe, and Asia. In this episode, he clarifies the know-how and process steps necessary before, during, and after negotiations to consistently secure worthwhile deals. All this, layered on the Megadeals discipline.
    Gary is also the author of Low Stress High Profit Negotiations (2018) - available on amazon.com
    55 min
  • How to craft the most successful messages to increase reach
    Have you ever thought about why some messages are just so exemplary and some do not even make you wanna read it through? In this episode, Christopher and Mareo talk about how to create the most successful messaging and he gives us three useful takeaways that will change how you will craft messages in the future. Also, the most important ingredients when orchestrating complex megadeals and what issues there are in such a process, and how to overcome them. Mareo works as Chief Customer Officer at Movemedical and runs a very active LinkedIn profile with a lot of exemplary messages with enormous engagement. Check him out!
    Don’t forget to subscribe, rate, and review our podcast!
    41 min
  • Transparency to speed up the sales cycle with Todd Caponi
    Why should we be more transparent in sales cycles and why should organizations think more like IKEA? In this episode, Todd shares his insights on why transparency is key when dealing with prospects and buyers. Based on neural and behavioral science, Todd has studied why we humans always want to predict what our experiences are going to be and why we need to know what could go wrong in the sales process? Todd’s findings have resulted in the best-selling book The Transparency Sale.
    Don’t forget to subscribe, rate, and review our podcast!
    56 min
  • How to work with Account Based Marketing to grow your revenue with Jessica Fewless
    When Jessica Fewless started investigating B2B marketing technologies she came across the company Demandbase who was focused on Account Based Marketing. This became a shift for Jessica’s career and from that day she knew that she wanted to work at Demandbase. Said and done, she has been the VP of Customer Experience at Demandbase among other things as the author of Account-Based Marketing (2019), speaker, and ABM strategist. In this episode, we discuss what ABM is and how companies can apply different ABM tactics by taking part in some practical thoughts and experiences of Jessica’s career.
    53 min

About Megadeals Podcast

From the publisher's feed

Welcome to the Megadeals Podcast. Meet David Klättborg, Christopher Engman and Bora Brännström. On our continued journey of growing the knowledge and shaping the discipline around Megadeals, and as a…