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This week on Oil & Whiskey, we’re joined by Melanie Hellwig-White, President of Hellwig Products—a fourth-generation family business that’s been keeping vehicles stable and performance-driven for over 75 years.
Melanie shares what it’s like stepping into a leadership role in a legacy company, how Hellwig continues to innovate in the suspension world, and why staying connected to the enthusiast community matters now more than ever. From SEMA involvement to family values and business strategy, this episode dives into the real behind-the-scenes of keeping an iconic brand moving forward.
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This week on Oil & Whiskey, we’re joined by Melanie Hellwig-White, President of Hellwig Products—a fourth-generation family business that’s been keeping vehicles stable and performance-driven for over 75 years.
Melanie shares what it’s like stepping into a leadership role in a legacy company, how Hellwig continues to innovate in the suspension world, and why staying connected to the enthusiast community matters now more than ever. From SEMA involvement to family values and business strategy, this episode dives into the real behind-the-scenes of keeping an iconic brand moving forward.
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