Melanie “Hypress” Ramjee has been bringing the noise to South African culture for almost three decades – from running nightclub doors and bedroom record labels to steering sold-out festivals and global campaigns as a boutique PR founder. In this episode of Listen To Your Footsteps, Kojo Baffoe sits down with “The Empress of Hype” to trace a journey that includes Black August, the fax-era of press releases, MySpace and Twitter’s early days, and the gritty reality of building Tutone Communications from scratch.

They talk about how a mixed-masala childhood in Durban and Joburg shaped Melanie’s belief that “wealth is love and giving back”, why PR chose her long before she knew the job title, and what it really takes to keep a boutique agency alive when algorithms, platforms and audiences refuse to sit still. She opens up about heartbreak, losing everything on a hip-hop concert, choosing clients by energy rather than fees, and learning business lessons SARS-first.

Melanie also shares the quieter side of her work: blogging on Hyprïs Life, raising three kids while navigating ageism in youth culture, and finding deep purpose as a board member and deputy chair at Special Olympics South Africa, championing differently abled athletes who rarely get mainstream airtime. This is a conversation about hype, heart, hustling ethically, and growing older without losing your curiosity.

If you’re on your own creative or entrepreneurial path – in PR, media, music, sport or storytelling – this episode will give you both practical insight and a reminder that there is no single route to doing meaningful work.

Listen, share with someone who needs to hear this, and leave a review so more people can find these African stories.

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