It has been said that women do not support each other in the workplace because they are competing for a few positions at the top. While this might all just be in women's heads, in reality in sports inequality happens every day. The Ironman championship is another venue where inequality happens every year. There are an unequal number of opportunities for women and men in the Ironman championship. Women are told to #leanin in business but if our sports organizations still create unequal opportunities for women isn't that sending mixed messages? As a society do we truly believe men and women should have equal opportunities?

My guest on this week’s Modern Customer podcast is Ironman champion Sara Gross. Not only is Sara an Ironman champion but she also has a PhD- she completed her dissertation was about women's history. Today we talk about what the Ironman can teach us about leadership development and equality for women competing in sports. In this podcast Sara and I talk about mental toughness and what it takes for women to not only be successful in sports, but also in their careers. Sara and I talk about confidence, the benefits of how “nobody really cares,” and how to start investing in yourself.