Merger She Wrote®

Why do clear instructions still lead to team missteps? The issue isn’t what you say, it’s what they hear.

In this episode, communication expert Jenn Kaye joins Paloma Goggins to break down why even strong leaders struggle to get their message across.From the surprising fact that 40% of communication gets lost in translation, to the identity gap where many professionals don’t even see themselves as leaders, Jenn reveals the hidden barriers that derail effective communication.

You’ll learn practical techniques, like swapping “but” for “and” to build trust, connection, and clarity. Plus, Jenn shares how transparent messaging during big transitions, like an exit, protects company value and keeps teams engaged.

Hit play to unlock simple yet powerful strategies that can transform the way your team hears you.

Why do so many business sales collapse at the last minute? It’s not the money, it’s the emotions.

In this episode, “Seller Whisperer” Denise Logan, both a therapist and attorney, shares the hidden psychological traps that quietly kill deals. From fear-driven reactions like fight, flight, or freeze to the identity crisis that follows a sale, she reveals why selling a business is one of the most emotionally charged transitions an entrepreneur will ever face.

Packed with powerful stories, practical insights, and her unforgettable “marbles in a jar” metaphor, Denise shows how addressing the human side of the deal can save it from falling apart.

Press play to uncover the emotional blind spots that could make or break your business exit.

Would you sell your family business if the money looked right, but something felt off?

Amber Finley of Bug Off Pest Control shares what happened when a surprise buyout offer landed in her inbox. What started as a dream deal quickly raised red flags and forced her family to choose between a fast payout and their long-term legacy.

Hit play to hear the red flags, tough calls, and lessons every founder should know before saying yes to a deal.

Want investors to notice your business? Learn what it really takes to attract strategic capital.

Diti, pulls back the curtain on what venture capital and private equity firms look for and why a million-dollar business isn’t enough without the right strategy. In this candid conversation with Paloma Goggins, Diti shares hard-earned insights on building investor trust, structuring smarter deals, and knowing when to fundraise (and when not to).

You’ll hear why storytelling, timing, and sustainability matter more than hype or valuation and how founders can avoid the hidden traps that leave them with less than they built.

Press play for a reality check on scaling with capital and follow the show for more behind-the-scenes wisdom from proven leaders.

Want top dollar when you sell? It all starts with your numbers.

In this episode, financial systems expert Louise Hipperson reveals what buyers really look for when evaluating your business and why messy books can quietly kill your deal.

She joins Paloma Goggins to break down the biggest financial missteps sellers make, from confusing cash vs. accrual accounting to ignoring add-backs and sloppy forecasting. You’ll learn how to clean up your books, present numbers buyers trust, and build the kind of financial story that makes your business irresistible.

Whether you're planning to exit soon or just want to boost long-term value, this is the financial wake-up call you didn’t know you needed.

Press play and discover how to turn your numbers into your strongest selling point.

Protect your sale by uncovering legal landmines and HR risks before it’s too late!Thinking about selling your business? Don’t let hidden employment issues kill your deal. Employment law pro Sarah O’Keefe joins Paloma Goggins to reveal the silent deal-breakers—like misclassifying contractors, outdated offer letters, and family members on payroll with no paper trail.

You’ll learn how simple fixes—like tightening up benefit programs, rethinking non-compete clauses, and using the right employment docs—can make or break your valuation. Whether you're years from selling or already in talks, this quick-hit episode gives you the legal edge buyers love to see.

Hit play to protect your hard work, and follow the show for more smart moves every founder should know.

Building a successful business worth selling requires strategy, resilience, and purpose. Tyler Copenhaver-Heath shares his extraordinary journey from a humble dirt lot with no electricity to founding a groundbreaking automotive customization company trusted by clients like the Rolling Stones, WWE, and the NFL.

In this episode, Tyler reveals how he defied traditional business norms—reinvesting profits into technology, creating high barriers for competitors, and balancing growth with deep emotional ties to his team. He offers honest insights into the financial and personal challenges of knowing when to let go.

More than just profit, Tyler now champions aligning business with mission and meaning, urging entrepreneurs to look beyond the bottom line for lasting fulfillment.If you're ready to rethink what truly makes a business valuable, for buyers and for yourself, this conversation is a must-listen.

Steve Adams went from bagging groceries to building—and selling—two successful businesses. In this episode, he shares how a family emergency led him to take over a struggling maintenance company, and how government contracts became the key to scaling and stability.

From the truth about vending machines to navigating tough negotiations during his exit, Steve offers practical advice and honest insight into what it really takes to build a business someone wants to buy.

Thinking about your own exit strategy? Don’t miss this one.

Cybersecurity isn't just for big tech, it’s crucial for any business looking to grow or sell. In this episode, cybersecurity expert Paige Hanson, co-founder of SecureLabs, breaks down why strong security practices can make or break your company’s future.

With 60% of small businesses never recovering from cyberattacks, this conversation is a must-listen. Paige shares how threats change as you scale and why buyers care about your security setup, especially in regulated industries like healthcare.

From frameworks like NIST and SOC 2 to AI scams like voice cloning, this episode covers what every business owner needs to know to protect their data and boost their valuation.

Thinking about an exit? Start now with simple steps that secure your business and build trust for the road ahead.

Every business owner eventually faces the pivotal question: What’s next?

Whether you plan to sell, pass the company to family, or explore another path, the outcome depends on how and when you prepare.

In this episode, wealth strategist Suzie Eyrich shares why the most successful transitions begin three to five years before an exit. This timeframe allows key strategies to take root, from tax-efficient planning to family succession structures that preserve both equity and harmony.

We’ll explore how the right planning can turn a tax burden into an opportunity, how charitable giving can shape your legacy, and why building personal wealth outside your business gives you freedom at the negotiation table. Susie also explains how even the most technically sound plans can unravel without clear communication around expectations and roles.

If you're thinking about the future of your business, this conversation is your starting point. The first step? Call your trusted advisor and begin building your exit team.