Lawyer Business Advantage

Messaging Power with Michael Liebowitz

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In this episode, Alay and Michael discuss:
  • Messaging and articulation and how they can help you. 
  • What goes into a great message. 
  • The right and wrong of lawyer communication. 
  • The impact that changing your messaging can have on your business. 

    •  

    Key Takeaways: 
    • Don’t talk about what you do. Talk about how what you do means to them. 
    • Neurologically, asking “why” can throw up false positives. 
    • Talking about your features and benefits is good, but most people overdo it. It speaks to the wrong part of the brain. 
    • With your marketing, it’s not about the business, it’s about the message. 

      •  

      Tweetable Moments:
      • “Figure out what someone’s gonna say yes to before you asking people to work with you.” —  Michael Liebowitz
      • “Human beings are meaning-making machines. We’ll make meaning out of everything that we experience.” —  Michael Liebowitz
      • “If you lead with something different, you’ve got everyone listening to what you’re saying.” —  Alay Yajnik
      • “If an attorney leads with what they do that may indicate that they’re not communicating the way they should.” —  Alay Yajnik

        •   

         

        About Michael Liebowitz:

        The language we use determines how we are understood. Michael is on a mission to show business leaders how to use language more effectively in their sales and marketing. Leveraging his background in behavioral neurology, Michael has created a laboratory of communication and perception that gets business owners, and sales/marketing teams delivering their highest impact, targeted messaging that rises above the noise and attracts more of their ideal clients.

         

         

        Connect with Michael Liebowitz: 

        Website: https://www.mindmagnetizer.com/ 

        Books: https://www.mindmagnetizer.com/#freebook 

        LinkedIn: https://www.linkedin.com/in/michaeljliebowitz/ 

         

        Find out more about Michael’s Brand Attraction Workshop here:

        https://info.mindmagnetizer.com/find-your-essential-brand-message 

         

         

        Connect with Alay Yajnik: 

        Website: http://lawyerbusinessadvantage.com/ 

        One Page Strategic Plan: LawFirmSuccessGroup.com

        Email: [email protected]

        LinkedIn: linkedin.com/in/alayyajnik

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        Lawyer Business AdvantageBy Alay Yajnik and Chelsea Pagan
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