Meta Ads Have Changed – What Actually Works in 2026

If Meta ads feel like a wild goose chase lately, you’re not alone—and you’re not imagining things.

With thanks to this episode's sponsor SumUp (https://sumup.com) Use the code 'GamePlan10' to get 10% off hardware from their online shop!

Hi, I'm Catherine Erdly, and this week on The Resilient Retail Game Plan, I’m rolling up my sleeves with Meta Ad strategist CJ Sinclair to dig into why product business advice for retailers is evolving fast.

Algorithms have turned upside down.

Forget the old playbook; smaller brands now have the nimble edge over the big guns. From creative diversity to new ways to track ROAS and cash flow for retailers, we break down what actually moves the needle in 2026. I’m bringing my 25 years in the trade—plus CJ Sinclair’s day-to-day on the ground—for an episode that’s equal parts practical know-how and myth-busting.

Why listen?

1. Squeeze more margin from your Meta ad spend, even with a modest budget
2. Nail creative that cuts through—no high-gloss needed
3. Get independent retailer tips to speed up pivoting, not just scaling a product business
4. Avoid common ROAS mistakes and measure what matters for profit
5. Connect your email, website and socials for rich marketing strategies that don’t break the bank
6. Learn how to improve cash flow in a small product business while boosting conversion rates

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

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DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Stock doctor