With the attention given to the metaverse, it’s worth digging into the more practical details of how it’s impacting the need for infrastructure, and what the market impacts can be. Ian Hughes and Neil Barbour return to look at recent research, market forecasts, and the evolution of advertising in this new realm with host Eric Hanselman. As practical applications extend from gaming to the industrial metaverse and investment strategies change, branding and advertising are changing along with them.