Things were going great. It was 2013, pallet wood and rustic furniture was so hot. You were killing it and backlogged for months. Now it’s 2019 and unless you’re Paul Jackman the pallet wood trend is dead in the water. And if you’re business was heavily focused on that trend then you’re either scrounging for work or have pivoted to the next trend or a new focus area. This is an example of a need to pivot your business from a negative impact, but you can also pivot to take advantage of a positive opportunity. Today we’ll talk about how we’ve made our own pivots in content and other areas and the thought process we took while doing it.

Show notes:

https://madeforprofit.com/episode113

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Guide to Pricing Handmade Goods:

https://madeforprofit.com/pricingguide