The Intrinsic Value Podcast - The Investor’s Podcast Network

MI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert Cialdini

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Robert Leonard chats with Dr. Robert Cialdini to discuss his book Influence, New and Expanded: The Psychology of Persuasion.


IN THIS EPISODE YOU’LL LEARN:

00:00 - Intro

02:17 - What influence is and why there is so much psychology in persuasion.

07:37 - What the levers of influence are.

27:36 - How the world of digital business is impacted by influence.

32:06 - What makes our cell phones addicting?

36:12 - How do we spot phony online reviews and why this is important?

39:49 - Why personalizing gifts increases the returns of gifts.

47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision?

48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit?

54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.

58:49 - What the unity principle of influence is.

And much, much more!


BOOKS AND RESOURCES

  • Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
  • Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion.
  • John Rulin’s Book Giftology.
  • Gary John Bishop’s book Do the Work.
  • Lewis Howes’ book The School of Greatness.
  • Scott Young’s book Ultralearning.


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        The Intrinsic Value Podcast - The Investor’s Podcast NetworkBy The Investor's Podcast Network
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