What pivotal moment—and painful lesson—transformed Michael Botts into a truly legitimate business owner and leader?

In this latest episode of the Skid Steer Nation Podcast, Ryan Deemer explores Michael Botts' journey of building Botts Grading in North Carolina. From his early days in hotshot trucking to the pivotal challenge of firing his first employee and the profound self-reflection that followed, Michael shares how he built a strong and resilient business. Filled with practical advice and real-world examples, this episode is designed to help you strengthen your business foundation and grow with purpose.

Key Insights:

✅ From Hotshot to Heavy Equipment: Discover how Michael used hotshot trucking to acquire the necessary equipment to launch Botts Grading, demonstrating resourcefulness in the early stages of business.

✅ The Tough Lesson of First Hires: Michael shares his candid experience of firing his first employee just two months in, highlighting how this difficult decision became a catalyst for him to legitimately learn about running a business and setting clear expectations for others.

✅ Strategic Naming for Brand Identity: Learn why Michael intentionally chose "Botts Grading" over a broader name like "land management," focusing on establishing a clear brand identity and expertise in dirt work.

✅ Transparent and Detailed Estimates: Michael explains his disciplined approach to estimating, breaking down costs and providing itemized estimates to residential and commercial clients for transparency and to avoid common financial pitfalls.

✅ Faith and Business Parallels: Gain a unique perspective on how Michael connects his faith to his business, highlighting the importance of commitment, going "all in," and the belief that growth requires continuous effort, similar to spiritual growth.

Why This Episode Matters:

This episode is essential for excavation and land service business owners who are striving to build a profitable and sustainable company. Whether you're navigating challenges with hiring, refining your branding, or looking to improve your sales process, the practical insights shared by Michael Botts will equip you with the tools you need to succeed.

🔗 Connect with Success:

👉 Visit Michael Botts’ Facebook Page: https://www.facebook.com/michael.botts.3

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

Join us next week as we bring you more insights from professionals shaping the excavation industry!