Today, we dive into a fascinating conversation with Michael DeLon, The Credibility Coach. Discover how he empowers financial advisors to share their impact and their stories. You grasp your significance. You comprehend the value of your work for your clients. Yet, finding the right words to resonate with your audience, especially new connections, can be a challenge. Michael reveals the secrets to writing a book that accelerates your marketing, referrals, and business growth - all by staying true to yourself!

In this episode, Rob and Michael delve into:

• How writing a book can help you create credibility in your business. 
• The ties between books, marketing, and business growth. 
• Creating a book in under 24 hours of your time. 
• Speaking your book and developing the intellectual property behind the book. 

Key Takeaways: 

• Mail potential clients and connections a copy of your book before your scheduled meeting. It builds trust and helps to lower barriers. 
• Books are a one-on-one connection between you, as the author, and the reader.
• You have your signature solution, your signature message, that is clear and compelling. That is what you write your book about and what draws people to you. 
• Your best referrals run in the same circles as your best clients. Using a book as a handout for your clients to give to those friends is a great way of bringing in referrals from your existing clients. 

“When you create a book and you put your story and your thoughts and your successes in that book, people bond with you, they get to trust you, and they're willing to take that next step of finally meeting with you.” – Michael DeLon

About Michael DeLon: Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.

Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Connect with Michael DeLon: 

Website: https://paperbackexpert.com/ 

LinkedIn: https://www.linkedin.com/in/michaeldelon/ 

Facebook: https://www.facebook.com/PaperbackExpert 

On Marketing Book: https://paperbackexpert.com/onmarketing/ 

Experts Speak Podcast: https://paperbackexpert.com/interviews/# 

Episode References:

• The Truest Fan Mastermind
• Retire on Purpose by Alynn Godfroy

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/ 

Facebook: https://www.facebook.com/truestfan  

LinkedIn: https://www.linkedin.com/in/truestfan/ 

YouTube: https://www.youtube.com/@truestfancoaching

LinkedIn Group: https://www.linkedin.com/groups/8496989/ 

Facebook Group: https://www.facebook.com/groups/truestfan