Today’s Episode, I’m joined my Michael Dhulst.

Michael is the Co-Founder and CEO of supertri, formerly known as Super League Triathlon. 

Since its bold emergence in 2017, this is a league which as carved out a well-earned reputation for disruption - built from the outset to shake up the swim-bike-run events space. 

Now, under its new supertri brand they aim to further embrace their ‘challenger’ status and build on the foundations they have put in place as the short-form specialists, aspiring to be to triathlon what Twenty20 is to cricket. And in order to get there, Dhulst and his co-founders, Leonid Boguslavsky and four-time triathlon world champion Chris McCormack, are putting their own capital, passion, and expertise on the line. 

Time Stamps: 

2:00 - Initial Interest in Triathlon 

5:00 - Identifying a Gap in the Market

8:00 - What is supertri? 

11:00 - Transitioning from Mass Participation to Spectator Sport

13:00 - Unlocking New Venue Opportunities

17:00 - Creating a Team Format 

25:00 - Capitalising on the Olympics

30:00 - Generating Revenues without the Big Media Cheque

34:00 - Analysing the Competition… 

37:00 - Hosting the eSports World Championships for Triathlon 

Additional Links

Video: Introducing supertri

Supertri rebrand builds on Super League Triathlon’s disruptive ethos

World Triathlon and Super League Triathlon unite for new esports series

Podcast: How Zwift Challenged the Tour de France with Kate Veronneau

Connect with Michael on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here