Michelle specializes in help business owners who are trading dollars for time to increase their profits. One of the ways she does this is through the process she uses to best serve her clients – small events. This model has helped produce 7 figure results for her and her clients and is something anyone in the professional services niche needs to implement into their business.

Show Notes

• Where Michelle began in 2007
• The inflection points of Michelle's businesses crash and rebirth
• The big rewards we can receive from small events
• Michelle finds a strategy to minimize how much you have to get up in front of an audience to sell
• Having your money work for you and not you working not stop for each dollar
• Feeder Events?
• Michelle has a pretty hefty bag of tricks for maximizing the efficiency of a retreat

Quotes:

"I had the A-ha moment that I hadn't built a business, I had built a job. And not even a very good job."

"They'll just want to work with you, it just happens. As long as you're delivering value and your honest, and you have integrity, you don't even need to sell hardly. Which is what I love the most."

"Information is not transformation."

"Don't only go about making the relationship with the customer. Also create that container and that culture with and among those clients. There's value in the group format."

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