In this interview recorded live from the VusionGroup podcast studio at NRF 2025, Michelle Weiskittel Head of Media, Creative, and Operations at Albertsons Media Collective, dives into how Albertsons is transforming the retail media space. From leveraging machine learning for real-time optimization to aligning media efforts with merchant strategies, Michelle provides a comprehensive view of retail media's evolving role in grocery.

Key Moments:

• 0:50 – Michelle Weiskittle introduces her role at Albertsons and her media-focused background.
• 2:00 – How retail media integrates with merchant strategies and Omni-channel customer journeys.
• 3:50 – Operational changes at Albertsons and the use of machine learning for optimization.
• 5:45 – Insights from Albertsons' retail media track at NRF 2025 and leadership perspectives.
• 7:20 – Albertsons’ focus for 2025: driving efficiency and effectiveness in retail media.

#retailmedia #retailstrategy #albertsons

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