MicroAdvice Podcast spotlight on WaxPrint Media. Based in Accra Ghana, WaxPrint Media is a boutique strategic media and digital marketing agency with a focus on technology, innovation, and luxury brands in Africa. To learn more about what WaxPrint is doing for the African markets, we are here with Founder and Director of Strategy Muhammida el Muhajir.1. How Muhammida got started in Accra, and the marketing needs she aimed to solve.2. Overcoming challenges building and sustai...

Today, our spotlight is on Catalyst Software, one of the hottest customer success platforms on the market that provides CSMs the means to mobilize their customers, measure satisfaction and grow their business. To learn about the exciting endeavors on which Catalyst has embarked, we’re here today with Head of Customer Success Sydney Strader. There are some spectacular customer success tips and advice in this episode, and I hope you enjoy learning a leading CS expert. In this e...

CEO Doug Cusick and his TransformativeMed team have instilled customer-centricity into their corporate culture. To learn more about what Doug and TransformativeMed are doing to deliver a superior customer experience please listen to the interview. You'll find some gold-level tips and advice around building a customer-centric culture.In this episode, you will hear Doug, discuss:1. The ways he has instilled a customer-centric culture.2. The mechanisms and tools on which he relies to...

Today, our spotlight is on HomeBody, an at-home waiting service based in the Dallas/Fort Worth TX metro area. To learn more about this very unique service, and what they are doing to deliver a stellar customer value, we are here with founder and CEO Ashlee Inman. 1. Ashlee's customer-first story in creating Homebody2. How Homebody overcame challenges in growing its business and finding customers.3. Tips on sustaining momentum after the startup accelerator. 4. Scaling processes so ...

This episode spotlights on Navicet, a boutique management consulting firm that focuses on strategy, innovation, performance, and operational excellence. To learn about what they are doing to empower their clients for delivering a superior customer experience, we’re here with managing partner, Peter Moon. 1. How professional services firms can deliver fast time-to-value.2. How to make consulting advice actionable and implementable.3. Bridging strategy and execution to make resu...

Are you familiar with "customer journey mapping" and collecting the "voice of the customer"? If not, these are both critical tools for startups to succeed in understanding their customers to build longer-lasting and sustainable partnerships. In this episode, you will hear Jared Orr, a seasoned Customer Success Manager (CSM) and founder of the "Customer Success Whisperer" Blog discuss:1. Some ways companies may believe they understand their customers, but are falling short of ...

In this episode you will hear the co-authors of the book "The Secret of Silicon Valley" discuss fantastic and incredibly useful tips and lessons learned from years working in Valley. Some of the items covered include:1.) What works well and does not work well in the startup ecosystem across the globe.2.) Why the customer focus is a cornerstone of good entrepreneurship.3.) The role giant tech companies play in the startup ecosystem.4.) Entrepreneurs have a monomaniacal focus on what the c...

The MicroAdvice Podcast hosts Morgan Pottruff. Morgan currently serves as a Sales and Customer Success leader for Encore Event Technologies. Additionally, as a lifelong musician and longtime freelance consultant, he runs his own consulting firm, 2 Lions Audio, whereby he creates and delivers training content on audio technologies.In this episode we address how enterprise software relates to famous musicians, and the tools they use to be successful.You will hear:1. Keys for successful so...

Today our spotlight is on Klone, a SaaS startup dedicated to improving customer experience through highly organized knowledge gathering and workflow practices. To learn more on what you can do to incorporate these leading practices, we are here with Klone CEO and Co-founder Craig North. Risk management, time management, corporate transparency are all hot topics these days, and oftentimes companies do not consider strong practices in knowledge gathering, organization, and workflow a...

Do you understand Health Savings Accounts (HSAs), their benefits, or how to ensure they are funded sufficiently when a health need arises? Check out my interview with Frank Staine-Pyne, Cofounder and CEO of TalliHealth a combination Fintech meets Healthcare AI SaaS startup that is on a mission to create a better insurance experience for all. In this episode we discuss: 1. The difference between Health Savings Accounts and Flexible Spending Accounts and why it is crucial to understand th...