Mid Market Matters

Does your brand align with your vision? Host Craig West speaks to Chris Nelson from Juicebox Creative about the biggest branding mistakes mid-market businesses make and how to maintain authenticity in branding, even as your business grows.

Host Craig West speaks to CEO of Judo Bank, Joseph Healy, about a new offering medium businesses can take advantage of and how to prepare when approaching a bank, in order to get the financing you need.

Outgrown your software? As your business grows, your systems and processes should, too. Host Craig West talks with Marianne Wichman from Attaché Software about how to choose and implement the right digital technology to manage the marketing, finances, inventory and more in your mid-market business.

“You have to go all in on it.” Host Craig West sits down with 28-yr-old Jordan McCreary to hear how, along with his business partners, he came to become the biggest F45 franchisee in the world, acquiring 24 gyms across Australia in just 4 years.

Grow your personal wealth as your business grows. Host Craig West sits down with Michael Bova from Family Wealth Advisory to find out how, using the business you’ve created, you can extract money, invest it, protect it and see it grow as an independent asset outside of the business itself.

From social media to search optimisation, digital marketing is one of the most important ways you can increase revenue and create success. Host Craig West speaks to Chris Nelson from Juicebox Creative to find out how to rework your digital marketing strategy, once you make the middle market.

Work less hours and get more done. Host Craig West speaks to managing director of accounting and financial advisory firm Collins SBA, Jonathan Elliot, about how he revolutionised his workplace by introducing a 5-hour workday.

Think outside the square when raising money for your business. Host Craig West speaks to founder of BSI, Ivan Kaye, to find out what government grants are available for medium businesses and how to make sure you give your business the best shot at securing them.

Are you too busy in your business? Host Craig West speaks with Daniel Murray from Empathic Consulting for some tips on how to best manage your time and delegate effectively as your business grows.

What’s stopping your business from reaching its full potential? Host Craig West talks with Marianne Wichman from Attaché Software about how to overcome challenges with digital technology, sales growth, cash flow, affordable advice, succession planning and time management.