In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements:

• defining your target audience
• choosing your social media platform
• setting your goal

In children's and young adult literature, who is your target audience? Is it children or the people buying books for them? Knowing where to find these people online will help you connect with them. What are your goals in connecting with these people? Is it to sell books? If so, how many is enough for you and why? If not, what is your goal in marketing?

Having both the answers to these questions and a clear marketing strategy means you market yourself and your work to the right people. If not, you'll be marketing to everyone and reaching no one. And who has time for that when you could be writing?

 For show notes and transcripts, visit my website
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Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell. 
The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do. 

In this episode, we take a look at:

• what marketing is and what it's not
• what selling is
• the difference between marketing and selling
• how to shift your mindset about marketing from negative to positive

Bonus: an example of a well-known author who markets through mindful and authentic connection with her readers.

For show notes and transcripts, visit my website
You can also connect with me on Instagram

Have something to say? Send me a message!

How do you:

• create an outline for your middle-grade novel?
• know which story structure to use? 
• know what your theme is?
• create engaging characters?
• create authentic dialogue?
• revise your novel? 
• stay motivated to finish your novel? 

These are just some of the big questions that we'll be digging into on the Middle Grade Made Easy(er) podcast.

Each episode provides you with simple, actionable, step-by-step writing strategies you can put into practice right away, and tips on how to stay motivated when the going gets tough, no matter whether you're new to writing for middle grade or an old hand at writing kidlit.

For show notes and transcripts, please visit my website
You can also connect with me on Instagram

Have something to say? Send me a message!