(25 Jul 2025)
ASSOCIATED PRESS
Berlin, Germany - 25 July 2025
1. Mid of people queuing outside a mall in Berlin for the opening of the first Pop Mart store in Germany
2. Mid of man sitting on chair, waiting in line
3. Wide of people lining up
4. Wide of first people in line
5. SOUNDBITE (German) Markus, queuer:
"Since yesterday at 1pm, we've been standing here and were actually the first to enter the door. At that moment, junior said, "I'm not leaving this place anymore. I looked at my watch and said, ‘21 hours until opening,’ and he said, ‘I'm not leaving here.’ I wanted to talk him into going home and getting some sleep, then coming back at midnight. But there was nothing to be done; he absolutely wanted to stay here and has defended this spot until now."
6. Mid of people queuing
7. Close of a pink Labubu doll
8. SOUNDBITE (German) Galina, queuer:
“It's important in the sense that they are very rare and sold out, and when you find them locally, especially in Germany, it's the first place where you can actually buy originals without having to pay reseller prices or buying fake Labubus.”
Verena, queuer:
“It's just a nice thing, it's sweet, it connects people, and we've gotten to know each other better through it. It just has something, it somehow speaks to you.”
9. Mid of people queuing
10. Close of Labubu dolls
11. SOUNDBITE (English) Mae, queuer:
"Is it important for me because I would like to get the newest version of the Labubu , which is the sister or brother of this one, so the Big into Energy (particular series of the toys), that's what I'm looking for."
12. Wide of first clients entering Pop Mart shop
13. Mid of Labubu doll inside shop
14. Mid of shoppers examining Labubu dolls
15. SOUNDBITE (German) Cynthia, Labubu customer:
“I got one Zimomo in brown, that's the dad of the labubus, the really, really big one, and then the same ones in white with wings, exactly what I wanted, so I think, perfect!”
16. Mid of a Cynthia smiling while holding a large Labubu doll
17. Mid of a Cynthia looking at her Labubu doll
18. Mid of shopper holding bags filled with Labubu dolls
19. SOUNDBITE (German) Diep Nguyen, customer:
“This is also an AirPods case, but in a tempura shrimp figure with a Labubu face. It has been around in Asia for a long time, but not in Germany. And it was always sold out in the online shop. And I have been here since last night, since 12 o'clock at night just because of this shrimp, just because of this."
22. Mid of Labubu dolls on display at Berlin toy store
STORYLINE:
LEADIN:
In Berlin, a small, toothy character named Labubu has sparked a frenzy among toy collectors, drawing hundreds to the opening of Germany’s first Pop Mart store.
Created by artist Kasing Lung, Labubu began as a storybook creature and has grown into a global design toy phenomenon, embraced by celebrities and fans worldwide.
STORYLINE:
Hundreds of people queue outside a shopping centre in Berlin for the opening of Germany’s firs... [truncated]
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Video at Youtube: https://www.youtube.com/watch?v=4fq0NI1D-0M