In this episode of the Million Dollar Minute, Don shares valuable insights on optimizing a podiatry practice to reach and surpass the million-dollar mark. He begins by emphasizing the importance of focusing on high-value visits while minimizing low-value follow-ups as the practice grows. Don walks through a full day of patient cases, discussing treatments for conditions such as ingrown toenails, hammer toes, plantar fasciitis, Achilles tendinitis, and nail fungus. He highlights key lessons, such as packaging treatments like shockwave therapy with orthotics for better long-term results and being flexible with patient preferences while maintaining professional recommendations. Don also reflects on how his approach has evolved, transitioning from bringing every patient back to only scheduling return visits for those willing to follow his treatment plan. This shift has helped him manage time better and focus on profitability.

Throughout the episode, Don shares candid moments, including a medication mix-up with anesthetics, a unique bartering experience with a Brazilian radio host for advertising, and the challenges of balancing patient care with financial considerations. He emphasizes the importance of maintaining consistency in treatment plans, regardless of whether patients are self-pay or insured. Don also stresses the need to educate patients on available options, setting realistic expectations, and offering flexible payment solutions like CareCredit. By sharing both successes and struggles, Don provides listeners with practical strategies to improve efficiency, profitability, and patient outcomes in their own practices.