In this episode of Mind Your Own Dog Business, Kristen Lee sits down with Dog Biz School founder and 20-year dog training veteran Maggie Christina on what it takes to be a damn good facilitator and educator to your dog-owning clients. Sure, you're a great freaking dog trainer with the best hands-on dog training skills and handling; but educational systems are you using as a dog trainer to transfer that knowledge to the dogs' owners. 

We've all heard it before:

"It's not about training the dog, but training the people". But what does that mean as a dog trainer? And how do you know if you're making an impact on your client's life when it comes to skill transfer. 

What you'll learn in this episode:

• Transitioning skills to your dog owners & clients during training programs
• Educational systems for dog trainers
• What is a facilitator vs. teacher in your dog training programs/classes
• Facilitating relationships
• Crafting experiences and dog training systems designed for humans
• How to get good with people skills

Links:

Dog Biz School Website

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & The Dog Biz School Team

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

In this episode of Mind Your Own Dog Business, Kristen Lee breaks down the upcoming challenges for dog business owners in 2021 and beyond. 

During this episode, after each challenge and dog biz disruptor, she outlines the unique opportunities each one has; that dog trainers and dog walkers can use and capitalize on them for the way they run their businesses. Meaning, dog trainers and dog walkers shouldn't feel like they do not control these external challenges and use them as catalysts. 

Challenges that dog trainers might face in 2021 + beyond:

• Big business entering the SERVICES space for dog training/pet care services- venture capitalists and new startups are eyeing the 100+ billion pet market, as are corporate organizations worldwide. 
• COVID-19 Consumer spending & consumer behavior
• Oversaturation of other dog trainers, dog walkers, pet sitters in the digital marketing space. 
• Top heaviness and overreliance on social media marketing for dog trainers, dog walkers, and pet sitters.
• Commoditization of digital dog training products that will bring the market value down. 

What you'll learn in this episode:

• How to leverage the same data that big businesses are using and understanding consumer behavior with purchasing decisions regarding pet dog services. 
• Unfucking your mindset as a dog business entrepreneur.
• How to actually stand out in an oversaturated digital media world to get your ideal client's attention as a dog trainer, dog walker. 
• Arming yourself with high-value programs when everyone else is doubling down on the cheap online dog training. 

Dog Biz Resources featured in this episode:

IBIS World: https://www.ibisworld.com/

GovInfo.gov - Animals - https://www.govinfo.gov/features/world-animal-day

iii.org - Pet Information and Stats - Click Here

The resource/tool that Kristen couldn't remember, but here it is :-) 

Citations for this episode:

Social media trust

Economic Insights

Trends for small business owners 2021

Links:

Dog Biz School Website

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & The Dog Biz School Team

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

Dog Biz School Open Enrollment is happening now - learn more information on our leading dog business coaching services and how Dog Biz School can lead you in 2021.

From The Archives: 100k Sales Weeks

Over the next few weeks, we are replaying our most downloaded Mind Your Own Dog Biz Episodes from our archives. These are the golden nugget dog business coaching episodes you don't want to miss. 

In this wildly popular Mind Your Own Dog Business episode from early 2019, Kristen takes you through her simple dog business sales strategies step by step that will make your dog walking business or dog training business revenue from limited to unapologetically booming — booming with growth, without burnout and allow you to get a headstart in 2021. 

Links:

Dog Biz School Open Enrollment 

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

Dog Biz School Open Enrollment is happening now - learn more information on our leading dog business coaching services and how Dog Biz School can lead you in 2021.

In the 71st episode of Mind Your Own Dog Business - we're sharing an exclusive listen to Kristen Lee's closing keynote at Pet Sitters International World Conference 2020. A special thank you to PSI President Beth Stultz-Harrison for allowing us to share this impactful keynote.

Brand Disruption: Leading Through Authenticity & Creating Transformation

So, you've built a dog training business, but have you created a brand?

 A brand that creates influence while developing an authoritative voice in your local market. Meaning, yes, you are different. But do you STAND OUT as a brand? Or are you being hidden behind your dog training business? 

The truth is: dog biz branding is more than just logos, color choices, or quickly thrown together graphics, videos, and screaming about how awesome you are, which, if you're reading this, you are. 

Brand STRATEGY for dog pros is mastering your identity, creating a powerful voice in your market, standing in your values and authenticity while attracting your dream clients (read: that pay more and respect your expertise), and becoming a brand superstar dog trainer.   

 Brand Disruption: Leading Through Authenticity is a transformational keynote. It allows dog business owners to peel the layers slowly back around their real authenticity, find where they've been potentially hiding in not only their dog training businesses but in all areas of their lives. By stepping into a different paradigm of brand strategy, they will be more effective with their marketing and have a higher sense of self-value when it comes to sales and pricing. It's NOT rebranding, but brand evolution.

• Create and elevate the look, feel, and voice of their dog training brand across all platforms without needing superpower tech skills or pro design background.
• Build a dog training brand that gets seen and heard by developing targeting and strategic messaging to their ideal audience in their voices.
• Rediscover their true authenticity and step back into realignment with their highest-self while inspiring others (including staff) — no more hiding behind a logo. 

Links:

Dog Biz School Open Enrollment 

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

Dog Biz School Open Enrollment is happening now - learn more information on our leading dog business coaching services and how Dog Biz School can lead you in 2021.

In this episode of Mind Your Own Dog Business, Kristen Lee sits down with an incredibly talented and feisty AF dog business entrepreneur, Lyndsay Shackelford, who owns Dogs Of Charm City. 

A Baltimore dog walking company with some of the savviest dog services, programs, and merch out there that impresses the eff out of all of us at Dog Biz School. 

Lyndsay and Kristen discuss everything out of the box when it came to building her wildly successful dog business:

• What drove her to become beyond "just a dog walking service" and create dog-centric events for your dog-owning clients like Water Taxi Cruises, Boozy pups + Pajamas Brunches, and other events
• The incredible response from the local dog mom community to Dogs of Charm City's service offerings 
• How she pivoted with the pandemic and had her BEST MONTH EVER in October 2020
• How she is changing the dog mom merchandise game, and her smash hit dog boxes.

GO BUY THEIR STUFF! 

Buy their stuff here - support a small business and get badass gifts for your dog-owning clients

Holiday Gifts

Dog Boxes

Connect With Dogs Of Charm City:

Instagram

Website

Email: [email protected]

Links:

Dog Biz School Open Enrollment 

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

Dog Biz School Open Enrollment is happening now - learn more information on our leading dog business coaching services and how Dog Biz School can lead you in 2021.

In this BONUS episode of Mind Your Own Dog Business, Maggie & Kristen discuss the traits of our most successful and high performing students in Grassroots & Dog Biz School's history.

If you've ever wondered what it takes to be a high six-figure and 7 FIGURE dog business owner who doesn't hate their life or business and actually HAS A LIFE, you'll want to listen to see what traits make these dog business owners successful and happy.

Everyone loves a good after story when working with a dog business coach, or the results of 10k months, 15k months, 20k months, or more. 

We get it; you want the proof that what Dog Biz School does, works and dog trainers, dog walkers, and other pet industry pros get results, which is our #1 one goal with dog biz owners = results, not theories or bs ideas/tactics.

And we get them - there's no denying that.

You have to work for it, too- leaning into the discomfort of literally zagging with your strategy when every single other dog business owner is zigging. You have to be able to throw EVERYTHING you think you knew about the business of dogs out the window while taking scary, unfamiliar action and more.

Maggie & Kristen break down the traits of our most successful students.

Links:

Dog Biz School Open Enrollment 

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

Dog Biz School Open Enrollment is happening now - learn more information on our leading dog business coaching services and how Dog Biz School can lead you in 2021.

In this episode of Mind Your Own Dog Business, Kristen sits down with the BRILLANT AS FUCK financial genius, wealth advisor Charles White on finances and financial strategy for dog training business and dog walking businesses. 

This is one of the most critical conversations you could be listening to this year; if finances overwhelm you, freak you out, ESPECIALLY if you treat your dog business as a personal piggy bank. Or avoid finances altogether.  

Charles breaks it down in steps and gives you a new direction for dog training, dog walking, and petsitting finances. And blow your mind (in a good way) on the TRUE POWER you have over your financial health - both business and personal. And yes, even in a pandemic. 

Charles covers:

• Financial Super Secrets For Dog Biz Owners
• Why Dog Training, Dog Walking Businesses Needs Credit
• How To Set up your dog business for Maximum Credit
• Using Databases & The Financial System To Your Advantage 
• Creating POWERFUL Banking Relationships As A Dog Biz Owner

Sit down, take notes, and relisten. And talk to Charles. 

Connect With Charles:
Email: [email protected]

Call/Text: 503-896-1474

Website: http://www.academyforbusinesscredit.com

Links:

Dog Biz School Open Enrollment 

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Join Our FB Group For Dog Biz Owners: https://www.facebook.com/groups/petdogbizowners

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/DogBizSchool

In this very special episode of Mind Your Own Dog Business, Kristen Lee sits down with Dr. Terry Morris, the founder and director of Vets to Vets United, Inc, veteran Mr. Dan Portaro. 

Vets to Vet's United, Inc. is a non-profit organization created to unite veterans and dogs for a common goal: improving and saving lives. By pairing veterans with dogs, they seek to:

• Significantly improve a veteran's life by providing companionship and/or help with a mental or physical disability.
• Save the life of a dog facing euthanasia by adopting the animal from a local animal shelter.

Dr. Terry Morris's life mission is about veterans' welfare suffering and dogs. She dedicated the Vets To Vets United, Inc. program to her father, who died during his tour of duty as a Captain in the U.S. Air Force during the Cuban Missle Crisis, and her sister served as a Captain in the U.S. Air Force. 

Dr. Terry was also the recipient of 2019 the American Humane Hero Veterinarian Award. 

Dan served his country in Vietnam and is a published author on his life experiences. After a late PTSD diagnosis, he connected with Dr. Terry and was paired up with his service dog in training, Bailey, a beagle boxer mix.

Dan shares his story with how he knew it was time to get help, and he also shares his experience in working with Vets To Vet's United and his latest accomplishment of passing the public access test with Bailey. 

Dr. Terry shares her story of why she does what she does, the ups and downs of working with veterans and their dogs, how not every dog works out, and how the dog trainers, dog walkers, and pet sitters listening can help. 

Show Your Support For Vets to Vets United & Dan Portaro:

Dan's Book - Second Son Fortunate One

Vets to Vets United Website

Vets to Vets United Facebook Page  

Wish List 

Volunteer Information 

Donate Funds

Amazon Smile 

Watch Inseparable - A Service Dog Story (Full Version)

Connect With Dr. Terry Morris

[email protected] 

Vets To Vets United, Inc.

732 Ninth Street Box #595

Durham, NC 27705

With Heartfelt Gratitude For Their Support Vets To Vets United:

Yay Dog - Dog Training Services By Clare Reese Gore
Able Dog - Dog Training Services 
Veterinary Partners & Sponsors
Partners, Affiliates & Sponsors
ZoomyDogs - Providing Training Space
Friendly City Civitan Club- Providing Training Space
Walmart Giving Grant

In this episode of Mind Your Own Dog Business, the Grassroots team, Kristen Lee & Maggie Christina, sit down with the badass Bella Vasta from Jump Consulting for a raw and transparent conversation. Bella is the leading petsitting industry coach and a refreshing unicorn when it comes to pet industry coaching. Bella has been a multi-keynote speaker for Social Media World, has been featured in Entrepreneur, Forbes, NBC, HuffPost, and is also a published author. 

Bella and the Grassroot's team dig deep into entrepreneurship's mindset, what it takes to succeed, and why never, EVER giving up and throwing in the towel is not an option if you want to make it. They also chat about marketing as a dog professional, the one critical mistake most dog trainers are making on social media, and how your marketing strategy must be changed for 2020 if you want to be able to connect to the dog-owning market. 

They also discuss the importance of dog trainers, dog walkers, pet sitters, choosing their inner circle wisely because the five people you surround yourself with directly reflect on you and your dog business.

It's a transparent, raw, and disruptive conversation that every pet pro needs to hear.  

How To Connect With Bella:

Free Staff Training Videos 

Connect On IG

Bella In Your Business Podcast on iTunes & Spotify 

Connect on Facebook

Join her group

Bella's Website 

Links:

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/GrassrootsDogBizSchool 

In this solo episode of Mind Your Own Dog Business, Kristen shares her most requested keynote of 2019:

Connections, Conversations & Conversions

Meaning: Marketing & Sales

Kristen & Grassroots Dog Biz School have rewritten rules on the way dog trainers, dog walkers market to their dog owner market, and the way they sell their services to dog owners. And, their students consistently outperform their competition.

Kristen gives the crash course in how dog trainers and dog walkers can take a new approach to the way they market to the current climate and dog owners and have effective conversations with them, leading to a high rate of conversions (sales). And increase the life-time value of those amazing dog owing clients that will stick with their dog trainers like glue.

It's raw; it's real, it's transparent as fuck.

Links:

Check out more episodes of Mind Your Own Dog Business

Connect with Kristen & Grassroots:

Online: www.dogbizschool.com

Instagram: @dogwalkercoach

Facebook: https://www.facebook.com/GrassrootsDogBizSchool