Minding My Business - The CEO Story with Ramesh Menon & Hrishi K

Madison's Advertising Report 2022 which Sam quotes from is an eye-opener for Ramesh Menon and other business leaders at large because it talks about growth rates for print, outdoor, tv, radio & digital. The advertising & media buying legend's candid take on the TV Rating Scandal that took over the nation's collective consciousness recently leaves Hrishi K mighty impressed. There are pearls of wisdom all through this podcast for you to enjoy as well as learn from!

Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!

Hrishi K has been wanting to put the finger on the pulse of the beauty business which is going through the roof. Good Glamm became India’s first beauty Unicorn with a 1.1 Billion Valuation! Ramesh Menon is all charged up to chat with the lady who’s brought together innovative and fast-growing beauty and personal care brands, powered by the Group's proprietary digital ecosystem of content and creator assets. Over to Sukhleen.

Ramesh Menon is fascinated that Prashant & Kellogg have built a INR 1500cr. breakfast cereal category right from scratch and today they're proudly the #1 breakfast cereal brand loved by millions. The Kelloggs india story needs a deep dive. Hrishi K probes Peres on their product portfolio & how brand Kelloggs has managed to look at and build products around nutrition, convenience & affordability.

This one really is an FAQs podcast episode on all things Crypto, Bitcoins & VDAs ( Virtual Digital Assets ). The concerns that our hosts Ramesh Menon & Hrishi K could easily be your concerns spoken out aloud! Is it safe & is the government and the banking sector viewing the space with scepticism? But one thing that cannot be ignored is that this is an exciting sector where there are major thrills being onboarded!

Diving into Infotech in this episode. Hrishi K is fascinated that Anand has been a software programmer, client engagement manager, business development professional and now head of global IT operations and navigated through all those roles effortlessly. Ramesh wants the lowdown from Sahay on DevOps as a software engineering culture and practice & the role of Xebia in establishing it in its true form!

Ramesh Menon is intrigued at how effortlessly Nagpal turned a major corner with his brand. Namely giving it a rebranding, repositioning and rehaul from Tata Sky to Tata Play. Hrishi K loves how Harit drops truth bombs in the most nonchalant & natural manner & gets to the point with his remarkable insights as opposed to beating around the bush!

Hrishi K thinks it’s ultra-cool that Vivek & his Kama Ayurveda have taken the principles of ancient Ayurveda & added their well researched & developed scientific formulae to create modern progressive products. Ramesh Menon is impressed at how Sahni rejigged & turned the company from being a brick-and-mortar company to an e-commerce driven company. Happy listening!

In our International Women's Day Special, Ramesh Menon doffs his hat to Hardika for chipping away at the glass ceiling by being one of the few women in the world leading a fintech company. Hrishi K loves that Kinara Capital facilitates loans for women entrepreneurs in the MSME sector. Its Woman Power all the way in this edition of our podcast!

Hrishi K is impressed by the Cashify story. It's obvious they saw a gap in the market as far as used & refurbished devices are concerned & and just moved for the kill and continue to grow organically! For Ramesh Menon as a business leader himself, he likes that they have worked on making their business risk free keeping a keen eye on the future.