What if wealth isn't about the product you choose, but the mindset you bring before you choose it?

In this Live Counterflow interview, Brandon sits down with Bob Regnerus, a coach, strategist, and long-time contributor in the Perry Marshall ecosystem, to explore why most financial and business strategies fail without alignment, conviction, and self-awareness.

Bob shares insights from over 30 years of coaching high-performing entrepreneurs, athletes, and leaders, revealing how purpose, natural advantage, and 80/20 leverage shape results long before tactics ever matter.

This conversation goes deep into:

• Why copying successful people often backfires
• How "clarity" can become a trap without action
• The difference between hard work and aligned hard work
• What your "financial nervous system" reveals about money decisions
• Why systems pressure people into default thinking, and how to step out
• How AI can amplify your strengths without replacing human intuition

Bob also explains the Purpose Factor framework, a tool that helps people remember who they are, identify what lights them up, and recognize blind spots that quietly sabotage progress.

If you're a business owner, entrepreneur, or leader who's tired of chasing tactics that don't fit, this episode will challenge how you think about money, growth, and leverage

00:00 Welcome to Wealth Wisdom Financial Podcast

00:05 Introducing Live Counterflow

00:50 Mindset Shifts and Financial Nervous System

01:13 Interview with Bob Ris: Coach, Mentor, Entrepreneur

01:29 Bob's Background and Achievements

05:49 The Importance of Purpose and Natural Advantage

13:26 Financial Systems and Personal Purpose

18:24 Purpose Factor and Self-Discovery

22:09 Applying 80/20 Principle in Life and Business

27:28 Discovering Your Marketing DNA

28:03 Embracing Your Natural Strengths

29:48 The Power of Experimentation

31:00 Understanding Your Purpose Factor

32:09 Commitment and Testing in Business

34:03 The 80/20 Principle in Action

35:30 How You Do One Thing is How You Do Everything

37:52 Aligning Business with Personal Values

45:12 Leveraging AI for Creativity and Efficiency

49:17 Purpose Factor Assessment and Its Benefits

52:51 Closing Remarks and Appreciations]

Watch on YouTube: https://youtu.be/EQS5mXEXyPQ