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On this week's episode, I ask Arlin Sorenson, VP of Ecosystem Evangelism at ConnectWise, about the biggest challenge facing MSPs. His response? Sales. Specifically, he explains why MSPs with under $5 million in revenue must embrace owner-led sales and why in order to see your sales grow, you need to change your mindset.

Chapters:
0:00 - Intro
1:29 - Taking ownership of sales, especially the owner
15:25 - Marketing vs sales first
20:10 - Common sales problems coming up in peer groups
28:59 - Legacy and why it's important

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🤝 Connect with Arlin: https://www.linkedin.com/in/asorensen/
🤝 Connect with Damien: https://www.linkedin.com/in/dstevens

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g