Here's my mini conversation with Orlando Wood, author of Lemon and Look Out where I ask him about 5 key insights from the new book:

1. why it’s rude to stare and how the fixed gaze took over art and advertising 
2. whether you can actually build a brand online 
3. the serious case for humour 
4. how emotions capture our attention 
5. the surprising power of the finer details 

Listen to my longer conversation with Orlando: https://share.transistor.fm/s/9496c9dd
Buy the book: https://ipa.co.uk/knowledge/publications-reports/look-out/