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Mini: Literature is Fashion’s Newest Muse
What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
View all episodes
By Mekanism and Jason Harris
5
1919 ratings
What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
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