Mini Scroll

In this week's episode, I explore the rise and (inevitable) fall of the commentary genre. I cover the origins of this content, the rise of this genre on YouTube, and why I believe we're about to see its downfall. I look at how the rise of anti-intellectualism, a decline in media literacy, and the death of the monoculture— all amplified by the introduction of TikTok— will likely be the main reasons for the downfall of commentary content.

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Timestamps:

5:31 Commentary content + its origins

10:50 The rise of commentary on TikTok

14:55 Why is internet culture commentary so popular?

20:08 Anti-intellecutalism + the decline in media literacy 

25:50 Quality of content has declined

30:19 Death of the monoculture

34:10 Lack of authority

Resources:

https://www.vox.com/the-goods/23021836/tiktok-analysis-commentary-creators 

https://www.thedailybeast.com/the-psychology-of-why-we-love-and-need-to-gossip 

https://www.theguardian.com/commentisfree/2020/jun/05/the-tiktok-generation-of-my-kids-is-not-only-better-informed-but-more-politicised 

https://studybreaks.com/thoughts/interests-teenage-girls-invalidated/ 

https://www.insider.com/teenage-girls-influence-popular-culture-2019-11 

https://www.insidehook.com/internet/video-essay-youtube 

https://time.com/5680457/why-do-people-gossip/ 

https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify 

https://www.dazeddigital.com/life-culture/article/56571/1/pop-culture-is-dead-dime-square-microtrends-tiktok-web3 

https://www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/ 

https://twitter.com/milkkarten/status/1727037132383138255?s=20 

https://measureprotocol.com/insights/mobilelife-report-fall-2022 

https://www.fastcompany.com/91046651/youtube-influencers-want-to-neg-you-into-taking-their-lifestyle-advice 

https://dictionary.cambridge.org/dictionary/english/hate-watch 

https://www.urbandictionary.com/define.php?term=hate%20follow 

https://www.vice.com/en/article/93akvp/why-hate-watching-tv-movie-social-media-explained-psychology

In this week's episode, I explore the very dark consequences of putting children online. I specifically focus on children whose parents post on their behalf— turning them into 'child influencers.' I look at how posting content of minors online relinquishes control of their image & how that can end up in the wrong hands. I finish by diving into the laws in both the U.S. and Australia that do or do not protect children on social media.

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

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Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ 

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Timestamps:

7:02 Introduction to child influencers

9:08 Why we should be worried about these accounts

12:58 Addressing criticism against those who speak out

14:58 #SaveWren and family vloggers taking their children offline

21:03 The difference between family vloggers & child influencers

22:56 U.S. laws

26:20 Australian laws

30:04 Why brands are culpable too

31:31 Why platforms won’t remove child influencer accounts

Sources:

https://www.tiktok.com/@samanthakastenholtt/video/7340347023347977505?_t=8koxFeB8Yeg&_r=1

https://www.nytimes.com/2024/02/22/us/instagram-child-influencers.html?unlocked_article_code=1.Y00.yWNe.mtYradNkIGk0&smid=url-share

https://www.tiktok.com/@wren.eleanor/video/7128469642921807150?_r=1&_t=8knW45HIYdj

https://www.cosmopolitan.com/lifestyle/a60125272/sharenting-parenting-influencer-cost-children/

https://www.rollingstone.com/culture/culture-news/tiktok-wren-eleanor-moms-controversy-1385182/

https://www.businessinsider.com/wren-jacquelyn-tiktok-online-predators-momfluencer-2022-7

https://www.ncsl.org/technology-and-communication/social-media-and-children-2023-legislation

https://lsj.com.au/articles/a-grey-zone-regulations-on-the-rights-of-child-influencers/ 

This week's episode is a re-edited rerun of a season 3 episode that is still very much relevant today where we explore why Gen Z pursues privacy online. I have added a new intro and shared some tea in the update section, so make sure to listen. 

In this episode, Jordyn Christensen and I look at why Gen Z is starting to seek more privacy and anonymity online. We explore the concept of the personal brand from a Gen Z lens, the new dangers youth face online, and several factors that have contributed to this generation choosing to be more private than their Millennial counterparts. We also look at some Gen Z creators who have recently taken a step back from social media (like Emma Chamberlain), and consider both the benefits and the risks of internet users becoming increasingly anonymous. 

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

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In this week's episode, I further explore the ideology behind the increasingly popular 'tradwife' lifestyle and discuss how this term is now being misused against mommy vloggers and creators who post domestic life content. I also dive into the questions around Nara Smith, TikToks' buzziest creator at the moment, to better understand if her content really is Mormon tradwife propaganda, or simply innocent lifestyle content with a focus on home and family life (and cooking for her kids from scratch).

Episode on Gwen Swinarton: https://open.spotify.com/episode/2hQy5cyGOgPury7sWMgPOI

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

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Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ 

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Timestamps:

5:46 Who is Nara Smith?

6:35 What is a tradwife? Defining the term & exploring its ideology 

20:20 Is a SAHM the same as a tradwife? How & why the internet is misusing this term

24:28 Exploring Nara Smith's background & content— is it Mormon and/or tradwife propaganda?

Sources: 

https://www.forbes.com/sites/traversmark/2024/01/06/a-psychologist-explains-the-dangers-of-the-tradwife-movement/?sh=e50144179c3b 

Proctor, D. (2023). The #Tradwife Persona and the Rise of Radicalized Domesticity. Persona Studies, 8(2), 7–26. https://doi.org/10.21153/psj2022vol8no2art1645

Leidig, E. (2023). The Making of a Tradwife. In The Women of the Far Right (pp. 89–122). Columbia University Press. https://doi.org/10.7312/leid21016-005 

https://www.bbc.com/news/av/stories-51113371 

https://www.theatlantic.com/ideas/archive/2022/12/fringe-left-alt-right-share-beliefs-white-power-movement/672454/ 

https://theconversation.com/far-right-tradwives-see-feminism-as-evil-their-lifestyles-push-back-against-the-lie-of-equality-219000 

https://www.theguardian.com/commentisfree/2023/may/31/white-supremacy-trad-wives-far-right-feminist-politics 

https://www.michigandaily.com/arts/digital-culture/the-tradwife-trilogy-part-3-the-real-women-behind-the-tradwife-movement/ 

https://www.nytimes.com/2018/06/01/opinion/sunday/tradwives-women-alt-right.html 

https://www.salon.com/2019/07/14/alt-right-handmaidens-and-the-white-baby-challenge/ 

https://gnet-research.org/2023/07/07/tradwives-the-housewives-commodifying-right-wing-ideology/ 

https://people.com/tiktok-star-emily-mariko-is-married-7568389 

https://www.tiktok.com/@fluentlyforward/video/7340014688714935583 

https://www.pbs.org/mormons/themes/women.html 

https://www.mormonstories.org/truth-claims/mormon-culture/women-in-mormonism/ 

https://www.tiktok.com/@naraazizasmith/video/7314399107139915051 

https://www.rollingstone.com/culture/culture-features/nara-smith-lucky-blue-smith-tiktok-mormon-tradwife-1234979241/ 

https://junkee.com/nara-smith-tiktok-controversy-explained/356552 

https://x.com/hereliessian/status/1748194968538370126?s=20 

https://www.tiktok.com/@domesticblisters/video/7339912436406832415?_r=1&_t=8kNeFDNLqx6 

https://www.tiktok.com/@domesticblisters/video/7340393378955283742 

https://www.tiktok.com/@allyrooker/video/7338916098533870878 

https://www.tiktok.com/@allyrooker/video/7340435660894948639 

https://www.tiktok.com/@allyrooker/video/7340467055100955934 

https://www.tiktok.com/@caroclaireburkeee/video/7339699210398207274 

In this week's episode, I have my first co-host of season 5, Crystal Andrews! Crystal is a writer, author, and the founder & editor of feminist news publication, Zee Feed. But most importantly, Crystal is a Swiftie. Off the back of the Eras Tour in Sydney (which we both attended, twice), Crystal and I explore how Taylor Swift built such a culty fandom and why the Swifties feel so protective of their fave.

Subscribe to Zee Feed's weekly newsletter that inspired this episode: https://zeefeed.beehiiv.com/

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 

Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ 

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Timestamps:

6:18: History of Swiftie Nation

19:00 Zee Feed newsletter that inspired this episode

30:52 Explaining the mentality of a Swiftie

40:33 How do Swifties project their protection of Taylor Swift?

48:05 How the 2009 VMAs changed the trajectory of pop culture and thus the direction of Taylor Swift’s career

56:10 The consequences of being unable to critique Taylor Swift without backlash

Resources:

https://zeefeed.beehiiv.com/p/eras-tour-geological-layer-rubbish 

https://www.youtube.com/watch?v=Rf9ZDEEvuog&t=2296s&ab_channel=ArtsUnimelb 

https://www.theguardian.com/music/2024/feb/21/scoop-taylor-swift-eats-in-restaurant-and-we-missed-the-story 

https://www.thedailybeast.com/taylor-swift-remains-silent-as-fans-doxx-and-harass-music-critic-over-folkore-review 

https://www.businessinsider.com/harassment-taylor-swift-fan-base-worse-than-far-right-hate-2023-6 

https://theoutline.com/post/8484/sore-winners-decade

This episode is brought to you by Coach Love, the new fruity, floral fragrance from Coach. Coach Love opens with top notes of Wild Strawberry, features a rich heart note of Red Velvet Rose, and dries down to dries down with a warm base note of Cedarwood. Coach Love is a fragrance that celebrates love in all its forms, available now in retailers and online.

In this week's episode, I explore the "Gen Z is aging like milk" discourse and consider the impact of 'Instagram face' on how we expect young women to look.

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

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Timestamps:

4:13 Why the internet thinks Gen Z looks old

8:25 The impact of Instagram face on the Gen Z beauty standard

12:12 Theory one: The death of tween culture

16:40 Theory two: Injectables & plastic surgery younger

23:33 Theory three: Nostalgia dressing & glam makeup

26:54 Theory four: Vaping

Resources:

https://www.medpagetoday.com/popmedicine/cultureclinic/107539#:~:text=Cosmetic%20treatments%20such%20as%20Botox,to%20them%20on%20social%20media 

https://www.intheknow.com/post/tiktok-trend-cycle-fashion/ 

https://www.tiktok.com/@taylordonoghuee/video/7279864361328332075?_r=1&_t=8k029Bsyrz8 

https://www.tiktok.com/@bookhoarder_321/video/7305104911748844843?_r=1&_t=8k06uLjATFB 

https://www.tiktok.com/@jordan_the_stallion8/video/7325019924903234862 

https://centennialworld.com/how-social-media-is-destroying-the-tween-experience/ 

https://www.tiktok.com/@hopeyoufindyourdad/video/7302585822446996782 

https://centennialworld.com/doja-cat-lorry-hill-youtube-plastic-surgery/ 

https://www.nytimes.com/2024/01/23/style/gen-z-aging.html 

https://www.nytimes.com/2021/04/08/style/self-care-how-barely-there-botox-became-the-norm.html 

https://www.dazeddigital.com/beauty/article/61834/1/is-gen-z-really-ageing-faster-kylie-jenner-social-media-retinol

https://www.tiktok.com/@jordantalexander/video/7296991769101683998?_r=1&_t=8k0751sVgHq

This episode is brought to you by Coach Love, the new fruity, floral fragrance from Coach. Coach Love opens with top notes of Wild Strawberry, features a rich heart note of Red Velvet Rose, and dries down to dries down with a warm base note of Cedarwood. Coach Love is a fragrance that celebrates love in all its forms, available now in retailers and online.

In this week's episode, I explore the relationship between TikTok and the corporate music industry.

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

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Timestamps:

00:28 Intro

3:25 Update

9:54 The platform's history as Music.ly 

12:58 Rebrand to TikTok & the platform’s intended origins 

16:02 How TikTok became the go-to music discovery platform

22:00 The impact of TikTok on the music industry

26:42 Why TikTok might not need music anymore

Resources:

https://www.businessinsider.com/what-is-musically-2016-5 

https://www.forbes.com/sites/mnewlands/2016/06/10/the-origin-and-future-of-americas-hottest-new-app-musical-ly/?sh=7e277cbc5b07 

https://www.wsj.com/articles/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123 

https://about.instagram.com/blog/announcements/introducing-music-for-instagram-stories 

https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin 

https://techcrunch.com/2018/08/02/musically-tiktok/ 

https://newsroom.tiktok.com/en-us/musical-ly-and 

https://www.bbc.com/news/technology-53640724 

https://www.reuters.com/article/us-musical-ly-m-a-bytedance-idUSKBN1DA0BN/ 

https://www.nytimes.com/2017/11/10/business/dealbook/musically-sold-app-video.html 

​https://newsroom.tiktok.com/en-us/music-impact-report-confirms-tiktok-fuels-music-discovery 

https://www.nytimes.com/2023/04/07/arts/dance/tiktok-dance-evolution.html 

https://www.businessinsider.com/how-tiktok-is-changing-music-industry 

https://www.forbes.com/sites/hughmcintyre/2023/09/11/tiktok-looks-to-make-rising-musicians-into-superstars-with-its-elevate-program/?sh=3c4cb18b63f1 

https://www.colorado.edu/today/2022/09/12/how-tiktok-has-changed-music-industry 

https://www.vulture.com/2020/05/doja-cat-career-controversy-timeline-dr-luke-racism.html 

Reserve your free spot here for the Infinite Scroll x Coach Love event in Sydney on February 15th: https://www.eventbrite.com.au/e/coach-love-fragrance-launch-discovery-tickets-807418178507 

In this week's episode, I deep dive into YouTube's most prolific creator, Jimmy Donaldson AKA MrBeast. I aim to answer the question: Is MrBeast really YouTube's biggest philanthropist? Or is he actually just the internet's biggest narcissist?

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

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Timestamps:

00:55 Intro

5:27 Who is MrBeast & early career

9:11 Breakthrough: Stunt-based content

12:32 Philanthropic content

15:38 MrBeast Burger & Feastables

17:58 Main criticisms of his content

19:16 Issues with private philanthropy

23:57 Jimmy “cures” 1000 people’s blindness

28:45 What actually motivates MrBeast?

Resources:

https://www.youtube.com/watch?v=_Qq6sCvz4Z0

https://www.businessinsider.com/mrbeast-youtube-jimmy-donaldson-net-worth-life-career-challenges-teamtrees-2019-11

https://www.forbes.com/sites/aliciakelso/2022/09/08/how-mrbeast-burgers-success-could-impact-the-restaurant-industry/?sh=6d9622221228 

https://centennialworld.com/mrbeast-burgers-steps-back-burgers-concerns-quality-control/ 

https://www.theverge.com/2018/12/28/18157845/mrbeast-youtube-donations-adsense-brand-deals 

https://www.youtube.com/watch?v=9IQ_ldV9z_A&t=5514s&ab_channel=ColinandSamir 

https://www.youtube.com/watch?v=c8VcUnz3nVc&ab_channel=ColinandSamir 

https://centennialworld.com/internet-users-question-mrbeasts-intentions-after-philanthropy-video-building-wells-in-africa/ 

https://centennialworld.com/mrbeast-backlash-video-curing-blindness-1000-people/ 

https://edition.cnn.com/2023/07/15/entertainment/mrbeast-youtube-jimmy-donaldson-cec/index.html 

https://www.garbageday.email/p/new-mrbeast-charity-tantrum-dropped

https://www.theguardian.com/society/2020/sep/08/how-philanthropy-benefits-the-super-rich

https://www.theguardian.com/news/2018/may/24/the-trouble-with-charitable-billionaires-philanthrocapitalism

https://www.newyorker.com/magazine/2022/05/30/would-the-world-be-better-off-without-philanthropists-paul-vallely-emma-saunders-hastings 

Reserve your free spot here for the Infinite Scroll x Coach Love event in Sydney on February 15th: https://www.eventbrite.com.au/e/coach-love-fragrance-launch-discovery-tickets-807418178507 

I am so excited to be back in your ears every week! Bear with me as I figure out this new narrative, editing, and production style. It was important to me that I return with a more polished product for these solo deep dives and I hope you'll stick with me while I navigate this new norm.

This episode was short and sweet to help me figure out the process.

In this week's episode, I explore the concept of "flop influencers" and what career longevity realistically looks like for social media stars. I look at some examples like Brooklynne Webb, Axel Webb, Brittany Broski, Jason Nash, and Gabbie Hanna, and compare how TikTok fame differs from YouTube fame when it comes to "making it" as a career creator.

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 

Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ 

Follow our publication: https://www.instagram.com/centennialworld/ 

Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ 

Timestamps:

4:15 "Flop influencer" definition & examples

5:52 The life cycle of an influencer

7:32 Why are there so many "flop influencers" right now?

15:57 What do influencers do when they "flop"?

20:04 What do "flop influencers" say about the state of the creator economy?

Resources:

https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/

https://www.vox.com/the-goods/2021/5/18/22440937/tiktok-addison-rae-bella-poarch-build-a-bitch-charli-damelio-mediocrity 

https://www.vox.com/the-goods/2020/2/27/21153364/tiktok-famous-backlash 

https://www.theguardian.com/media/2016/feb/01/youtube-star-zoella-10m-subscribers#:~:text=She%20also%20has%20a%20second,three%20years%20after%20joining%20YouTube. 

https://centennialworld.com/vidcon-creators-facing-empty-lines-meet-and-greets/ 

https://centennialworld.com/are-tiktokers-actually-influential/

https://www.tiktok.com/@xobrooklynne/video/7325629145520672005 

https://www.tiktok.com/@katiedotcom/video/7326648224238898474 

https://centennialworld.com/why-snapchat-spotlight-creators-david-dobrik-alex-warren/ 

https://www.vox.com/the-goods/2020/8/25/21399317/brittany-broski-kombucha-tiktok-tomlinson

https://techcrunch.com/2024/01/13/the-creator-economy-is-ready-for-a-workers-movement 

https://www.traackr.com/resources/influencer-income-trend-report-aic 

https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/ 

https://www.tiktok.com/@evancuate/video/7323379348432768302 

https://centennialworld.com/axel-webber-controversies-consequences-of-overnight-virality/ 

https://www.theatlantic.com/technology/archive/2020/09/tiktok-teens-fandom-mooptopia/616371/ 

https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ 

https://link.springer.com/chapter/10.1007/978-3-030-39165-2_59#chapter-info  

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

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Follow Jordy on Instagram: https://www.instagram.com/jordyn_christensen/ 

Timestamps:

9:38 A TikTok creator has gone viral for digging a tunnel system under her suburban home

19:09 Golden Globes drama recap - Kylie Jenner & Timothee Chalamet vs. Selena Gomez & Taylor Swift

26:15 The Stanley Cup TikTok craze breakdown 

35:55 TikTok users are calling out tweens for shopping at Sephora

49:34 Jaclyn Cosmetics officially closes

Resources:

https://centennialworld.com/tunnel-girl-a-full-breakdown-on-tiktoks-viral-construction-controversy/

https://www.harpersbazaar.com/celebrity/latest/a43600106/kylie-jenner-timothee-chalamet-relationship-timeline-photos/  

https://twitter.com/THR/status/1744190091134992507?s=20 

https://twitter.com/PopCrave/status/1744224026912817655?s=20 

https://www.instagram.com/reel/Co_cJJLIY-L/?utm_source=ig_web_copy_link  

https://people.com/selena-gomez-was-not-gossiping-timothee-chalamet-kylie-jenner-golden-globes-2024-8423584

https://www.instagram.com/p/C1hsXF4rOhQ/ 

https://jaclyncosmetics.com/pages/faq 

https://www.youtube.com/watch?v=f4uIAY76tz4 

https://hypebae.com/2023/11/morephe-rem-beauty-forma-brands-chapter-11-bankruptcy-info 

https://wwd.com/beauty-industry-news/beauty-features/morphe-wants-to-become-product-first-not-influencer-first-1235610675/ 

https://centennialworld.com/jaclyn-hill-announces-closure-of-jewelry-leisure-wear-brands-koze-jaclyn-roxanne/

https://www.tiktok.com/@victoria_robino_26/video/7318781471873977646 

https://www.tiktok.com/@danimarielettering/video/7301724587488759070 

https://www.forbes.com/sites/conormurray/2024/01/03/why-is-tiktok-obsessed-with-stanley-cups-the-water-bottle-craze-racks-up-millions-of-views-and-lots-of-revenue/?sh=55ee0ec86b18 

https://www.washingtonpost.com/style/of-interest/2024/01/05/stanley-cup-target-tiktok-trend/ 

https://www.youtube.com/watch?v=RADEfBJmtk4 

https://www.garbageday.email/p/the-great-silent-majority-of-american?r=u4a9c&utm_campaign=post&utm_medium=web

https://centennialworld.com/how-social-media-is-destroying-the-tween-experience/ 

https://vt.tiktok.com/ZSN3dFeSn/ 

https://www.businessinsider.com/millennial-parenting-tiktok-reckoning-2023-12

https://www.glossy.co/pop/glossy-pop-newsletter-videos-about-gen-z-and-gen-alpha-wreaking-havoc-at-sephora-are-flooding-tiktok/ 

https://thetab.com/uk/2024/01/04/sephora-ten-year-olds-drunk-elephant-344343 

https://www.tiktok.com/@anat_international/video/7320991187555405099?_t=8iskfKnXVBK&_r=1 

https://www.tiktok.com/@jordynrbennett/video/7319531078866259230?_r=1&_t=8isjnJV2xqz 

https://www.tiktok.com/@elinaboudin/video/7319893666368212256