🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute. In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet. For marketers, this launch raises big questions: 🧠 Is this a clever test-market move or a missed brand moment? 📍 Why China first—and why not global? 📱 How could influencer strategy have amplified the rollout? Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.For marketers, this launch raises big questions:🧠 Is this a clever test-market move or a missed brand moment?📍 Why China first—and why not global?📱 How could influencer strategy have amplified the rollout?Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.Brought to you by Mekanism.

🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute. In this Soul &amp; Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet. For marketers, this launch raises big questions: 🧠 Is this a clever test-market move or a missed brand moment? 📍 Why China first—and why not global? 📱 How could influencer strategy have amplified the rollout? Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

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Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

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