From overcrowding a restaurant to hosting 60+ prestigious watch brands across America, Rich Park's journey building Minutes and Hours represents something extraordinary in the world of horology – a genuine commitment to community.

The spark ignited in 2019 when what was supposed to be a small gathering of watch enthusiasts literally burst at the seams, drawing the attention of fire marshals. This unexpected response revealed a hunger for more personal, authentic interactions between collectors and brands. What began as "LA Microlux" quickly evolved into Minutes and Hours, now recognized as one of the premier watch shows in the United States.

What sets Minutes and Hours apart isn't just its impressive brand roster – though with names like Bremont, Christopher Ward, Baltic, Junghans, and dozens more, it certainly demands attention. Rather, it's Park's deliberate choice to limit participation to around 65-75 brands, creating an environment where meaningful connections flourish. "We're not chasing 100+ brands," Park explains, noting how larger shows often leave both collectors and smaller brands feeling overlooked or rushed.

The show has revealed fascinating regional differences among American watch collectors. Los Angeles gravitates toward more exclusive pieces in the $8,000-18,000 range, while Chicago and Austin enthusiasts typically focus on the $3,000-5,000 segment. This type of insight has helped Minutes and Hours craft experiences tailored to each market while maintaining its core mission.

Beyond the main exhibition, attendees can participate in watchmaking workshops where they build timepieces from scratch, attend VIP breakfasts with featured brands, and enjoy post-show gatherings that extend networking opportunities. These elements transform Minutes and Hours from a simple trade show into a comprehensive weekend experience that celebrates every aspect of watch enthusiasm.

The next Minutes and Hours show takes place July 26-27 in Los Angeles, with free admission and exciting hourly giveaways. Whether you're a seasoned collector or just beginning your horological journey, this event promises the perfect blend of exceptional timepieces and the community that loves them.

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https://www.minutesandhours.com/

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