MIP #434 Aimpoint Research Farmer of the Future 2.0 with Mark Purdy

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Summary

Mark Purdy from Aimpoint Research discusses the Farmer of the Future report and the changing landscape of agriculture. The conversation covers farm size distribution, the number of decision-makers on farms, and technology adoption in farming operations. The research shows a growth in smaller farms, driven by consolidation and a desire for a rural lifestyle. It also highlights the increase in multi-generational farming operations and the importance of data-driven decision-making. The report emphasizes the need for ag service providers to understand the different segments of farmers and tailor their approach accordingly.

Keywords

#agriculture, #farmsize, #consolidation, #technologyadoption, #datadriven #decisionmaking, #multigenerationalfarming, #rurallifestyle

Takeaways

The growth in smaller farms is driven by consolidation and a desire for a rural lifestyle.

Multi-generational farming operations are becoming more common, with each generation having a specific role and specialty.

Data-driven decision-making and the adoption of technology are crucial for the future of farming.

Ag service providers should understand the different segments of farmers and tailor their approach to meet their specific needs.

Titles

Multi-Generational Farming: The Role of Each Generation

The Importance of Data-Driven Decision-Making and Technology Adoption

Sound Bites

"Food security is national security."

"The growth in small farms is a result of consolidation."

"The number of decision-makers on farms is increasing, with multiple generations involved."

Chapters

00:00 Introduction and Background

06:46 The Farmer of the Future 1.0 and 2.0

11:12 Distribution by Farm Size

28:47 Technology Adoption in Farming

32:00 Advice for Ag Service Providers

34:37 Conclusion and Contact Information

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https://youtu.be/iXSx-fj3kfw

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