Mission Admissions

This episode is the second of two where I’m joined by a rising star in Higher Ed. From a very young age Bertita Barrientos enjoyed helping others and being a leader. We talk about her path to the United States, how opportunities in college influenced her leadership style, how she ended up in college admissions, and the role that mentors have played in her growth. We also discuss the concept of work-life balance, and Bertita offers advice on recruiting Hispanic/Latinx students and families. 

Guest Name: Bertita Barrientos, Assistant Director of Admission, Butler University

Guest LinkedIn: https://www.linkedin.com/in/bertitabarrientos/

Guest Bio: Bertita Barrientos, originally from El Salvador, found a career in higher education after moving to Arkansas to attend college in 2013. With a passion for college access, Bertita’s professional journey began in 2020 as a Regional Admissions Counselor with the University of Central Arkansas, where she spent two impactful years working directly with students in Northwest Arkansas and North Texas. In 2022, she transitioned to Butler University and continued her passion for regional recruitment. Also a proud member of TACAC, Bertita prioritizes building meaningful connections with other Texas counseling professionals to strategize and promote student access to higher education opportunities.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today’s episode is the first of two where I feature a rising star in Higher Ed. Hear stories about the unique journey that Ty Garricken took before landing in enrollment marketing. We also talk about where he gets his content ideas from, the importance of always having a clear call to action, dealing with failure, and more!

Guest Name: Ty Garricken, Marketing Content Specialist, Ball State University

Guest LinkedIn: https://www.linkedin.com/in/tqgarricken/

Guest Bio: A born and raised Hoosier, Ty is from Huntingburg, Indiana. He’s a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018. Today, Ty works for his alma mater as a Marketing Content Specialist within the Office of Admissions, where he expresses the University’s brand, and develops content through clear, persuasive, and compelling copy and design as it corresponds with enrollment and marketing initiatives for Undergraduate, Graduate, and International Admissions. Ty also holds a dual-role in the Indiana ACAC as the chair for the Communications and Technology committees.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management. 

Timestamps:

04:29 - How Jay figured out that he wanted to be a Higher Ed leader 

08:43 - What does professional development mean and whose responsibility is it

13:12 - A big reason why a lot of leaders don’t invest enough in their team

17:46 - Handling feelings of isolation 

20:35 - Why and how he created the Emerging Leaders Academy 

27:58 - Three ways to create stronger relationships with campus partners 

Guest Name: Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont 

Guest LinkedIn URL: https://www.linkedin.com/in/jaymjacobs/

Guest Bio: Dr. Jay Jacobs assumed the role of Vice Provost for Enrollment Management at the University of Vermont in January 2021. Jay is a strategic, data-driven, collaborative leader with a passion for access initiatives and student success. Before joining UVM, Jay most recently served as the Director of Enrollment Management and Admission Operations for the University of Miami in Coral Gables, Florida. He has also worked in enrollment management at The College of New Jersey, Colgate University, and the University of Chicago’s Booth School of Business.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics. 

Timestamps:

07:31 - How to figure out where AI can help 

10:58 - The value of a chatbot 

16:50 - Other ways AI is helping SEMO team members be more efficient 

19:39 - Staff development and navigating both 1-on-1 and group meetings 

25:46 - Dealing with burnout as a leader 

Guest Name: Lenell Hahn, Director of Admissions, Southeast Missouri State University

Guest LinkedIn: https://www.linkedin.com/in/lenellhahn/

Guest Bio: Joining Southeast Missouri State University’s Office of Admissions in July 2003, Lenell Hahn has over 20 years of experience in higher education admissions and recruitment.  She has served as director of admissions since January 2013.  Lenell provides leadership for the development and implementation of effective strategies to attract, enroll and retain new students and advocate for access to higher education. 

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,’ templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.

Timestamps:

03:45 - Why most people struggle with time management

12:45 - The concept of “Magic Time”  

17:41 - The value of templates 

23:07 - Incorporating the “Daily Huddle” with your team

Guest Name: Mandy Green, Vice President, Tudor Collegiate Strategies

Guest LinkedIn: https://www.linkedin.com/in/mandy-green-856aaa4b/

Guest Bio: Mandy Green is a Vice President for Tudor Collegiate Strategies and a seasoned college soccer coach with 23 years of experience. She’s also the founder of ‘Busy Coach.’ a company that helps people enhance their performance and productivity. Mandy's unique expertise in balancing high performance with well-being makes her a sought-after speaker and consultant in the world of collegiate athletics and higher education.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps:

03:52 - How to spot a higher quality applicant

09:05 - Hiring a recent grad vs. hiring the best candidate

11:55 - Favorite interview questions to ask

14:25 - Lessons learned from auditing hiring processes

18:51 - Onboarding mistakes and the importance of intentionality

33:39 - Ideas to help create a good team culture and prevent burnout

41:40 - Managing struggling team members and some thoughts on firing

Guests Names:

Jennifer McClendon, Senior Associate Director, Oklahoma State University
Aaron Cook, Senior Assistant Director of Out of State Recruitment, University of Missouri 

Guests LinkedIn: 

Jennifer: https://www.linkedin.com/in/jennifer-mcclendon-058051b6/
Aaron: https://www.linkedin.com/in/aaron-cook-88868023a/

Guest Bios: 

Jennifer's Bio: Jennifer’s higher ed career began 16 years ago as a Regional Admissions Representative for the University of Missouri. In 2014 she moved into the Director of Admissions role at Northeastern State University in Tahlequah, OK. Jennifer joined the Cowboy family at Oklahoma State University in 2018 and now serves as the Senior Associate Director of Recruitment, overseeing domestic, undergraduate recruitment efforts. Over the years, Jennifer has been an active member in a variety of Regional Admissions organizations and she’s currently serving in a ‘victory lap’ year as the Great Plains ACAC Past President. 

Aaron's Bio: Aaron is the Senior Assistant Director of Out of State Recruitment at the University of Missouri. He's been at Mizzou since 2005. His journey started in the School of Medicine, then the Trulaske College of Business, and now in the Office of Admissions within the Division of Enrollment Management. While Mizzou's campus is located in Columbia, MO, Aaron is regionally based in Kansas City and supports a staff of 12 regional representatives and test market representatives. He also serves GPACAC as a Professional Development co-chair.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

Key Takeaways:

• Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
• Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
• Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.

Listen to the Full Episodes Featured:

Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators

Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators

The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps:

07:41 - Something that surprised Lucy during her first few months 

10:34 - Where confidence comes from 

14:32 - Pros and cons of being so close in age to the students you’re recruiting

22:18 - Lunchroom visits at high schools

25:28 - Talking about financial aid with students and families 

28:38 - Managing Gen Z staff

Guest Name: Lucy Coopman, Admissions Counselor, University of Missouri-Kansas City

Guest LinkedIn URL: https://www.linkedin.com/in/lucy-coopman/

Guest Bio: With a passion for empowering students to achieve their academic aspirations, Lucy's journey in higher education began in 2021 as a College Adviser with the College Advising Corps, where she spent two impactful years working directly with students in a Kansas City high school. As a proud member of Generation Z, Lucy uses a near-peer model to be able to create meaningful connections with students and bring a fresh perspective and vibrant energy to the realm of college admissions. Her approach is always personalized, empathetic, and rooted in the belief that every student deserves access to quality higher education.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:

04:53 - Advice when you implement a new CRM 

07:31 - Skills you need if you want to become more proficient in Slate 

14:28 - How configurable joins and snippets can make your life easier 

23:54 - Do’s and Don’ts when it comes to queries

29:13 - When to build a report instead of creating a query 

33:50 - The value of using Slate community forums

Guest Name: Drew Carr, Director of Enrollment Operations, Nebraska Wesleyan University

Guest LinkedIn: https://www.linkedin.com/in/drew-carr/

Guest Bio: Drew currently serves as the Director of Enrollment Operations at Nebraska Wesleyan University as well as the Technology Chair at Great Plains Association for College Admissions Counseling (GPACAC). He has been at Nebraska Wesleyan  since January 2013 after graduating as a student. Drew initially served as an admissions counselor for two and a half years before moving to the operations side. Since then, he’s worked his way up to the Director level managing all aspects of their CRM, Slate.

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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.