June 26, 2019

Mission-driven publishing, the example of Patagonia Books, with guest Karla Olson

Listen Later

27 minutes

Topics include:

A brief history of Patagonia Books

How does Patagonia decide what books to publish: developed in-house or via submissions?

The mission is important, but the book has to stand up as a book, offering quality and value to its readers

How books can work effectively to extend the message and fulfill the mission

A new mission statement: “We are in business to save the home planet”

For mission publishing, success is not measured in sales alone or in recouping time spent in creating the book; success may instead come from generating awareness that produces donations and engagement in other areas

IBPA affiliates: what do they do and whom are they for?

Affiliates are not writing groups but help turn writers into publishers; they are “incubators” where members can gain confidence and learn industry standards

More and more indie booksellers are working with local authors and publishers; what are some ways indie retailers and publishers can work together?

Links

Patagonia Books

https://www.facebook.com/patagoniabooks/

https://www.patagonia.com/shop/books

Let My People Go Surfing by Yvon Chouinard

https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html

Yosemite In The Sixties by Glen Denny

https://www.patagonia.com/product/yosemite-in-the-sixties-hardcover-book/BK330.html

BookStudio

www.bookstudiobooks.com.

PublishersWriters.org (San Diego)

http://publisherswriters.org/

PublisherWritersOrangeCounty.org

http://publisherswritersorangecounty.org/

Read Local San Diego

http://readlocal.org/

List of IBPA Affiliates

https://www.ibpa-online.org/page/affiliates

Participants

Karla Olson is the Director of Patagonia Books, which publishes books as a mission outreach for Patagonia, the clothing company. She is the president of IBPA affiliates Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local, a marketing coalition for authors. She has been in the publishing industry for over 30 years and is the owner of BookStudio, a publishing consultancy.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

...more

View all episodes

View all episodes

Download on the App Store

Download on the App Store

Get it on Google Play

Inside Independent Publishing (with IBPA)

By Christopher Locke

4.4

2323 ratings

June 26, 2019

Mission-driven publishing, the example of Patagonia Books, with guest Karla Olson

Listen Later

27 minutes

Topics include:

A brief history of Patagonia Books

How does Patagonia decide what books to publish: developed in-house or via submissions?

The mission is important, but the book has to stand up as a book, offering quality and value to its readers

How books can work effectively to extend the message and fulfill the mission

A new mission statement: “We are in business to save the home planet”

For mission publishing, success is not measured in sales alone or in recouping time spent in creating the book; success may instead come from generating awareness that produces donations and engagement in other areas

IBPA affiliates: what do they do and whom are they for?

Affiliates are not writing groups but help turn writers into publishers; they are “incubators” where members can gain confidence and learn industry standards

More and more indie booksellers are working with local authors and publishers; what are some ways indie retailers and publishers can work together?

Links

Patagonia Books

https://www.facebook.com/patagoniabooks/

https://www.patagonia.com/shop/books

Let My People Go Surfing by Yvon Chouinard

https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html

Yosemite In The Sixties by Glen Denny

https://www.patagonia.com/product/yosemite-in-the-sixties-hardcover-book/BK330.html

BookStudio

www.bookstudiobooks.com.

PublishersWriters.org (San Diego)

http://publisherswriters.org/

PublisherWritersOrangeCounty.org

http://publisherswritersorangecounty.org/

Read Local San Diego

http://readlocal.org/

List of IBPA Affiliates

https://www.ibpa-online.org/page/affiliates

Participants

Karla Olson is the Director of Patagonia Books, which publishes books as a mission outreach for Patagonia, the clothing company. She is the president of IBPA affiliates Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local, a marketing coalition for authors. She has been in the publishing industry for over 30 years and is the owner of BookStudio, a publishing consultancy.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

...more

More shows like Inside Independent Publishing (with IBPA)

Grammar Girl Quick and Dirty Tips for Better Writing by QuickAndDirtyTips.com

Grammar Girl Quick and Dirty Tips for Better Writing

2,837 Listeners

Helping Writers Become Authors by K.M. Weiland

Helping Writers Become Authors

1,009 Listeners

Pivot by New York Magazine

Pivot

9,586 Listeners

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice by Bryan Cohen and H. Claire Taylor: Self Publishing Author Entrepreneurs

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

313 Listeners

Self-Publishing with ALLi by Alliance of Independent Authors

Self-Publishing with ALLi

58 Listeners

The Writer Files: Writing, Productivity, Creativity, and Neuroscience by Kelton Reid

The Writer Files: Writing, Productivity, Creativity, and Neuroscience

224 Listeners

The How of Business - How to start, run, grow and exit a small business. by Henry Lopez

The How of Business - How to start, run, grow and exit a small business.

504 Listeners

A People's Guide to Publishing by Microcosm Publishing

A People's Guide to Publishing

23 Listeners

Published by Greenleaf Book Group by Tanya Hall, CEO of Greenleaf Book Group

Published by Greenleaf Book Group

25 Listeners

Radio Atlantic by The Atlantic

Radio Atlantic

2,325 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,529 Listeners

Cautionary Tales with Tim Harford by Pushkin Industries

Cautionary Tales with Tim Harford

5,177 Listeners

Book Marketing Tips and Author Success Podcast by Author Marketing Experts

Book Marketing Tips and Author Success Podcast

102 Listeners

Fiction Writing Made Easy | Top Creative Writing Podcast for Fiction Writers & Writing Tips by Savannah Gilbo

Fiction Writing Made Easy | Top Creative Writing Podcast for Fiction Writers & Writing Tips

1,464 Listeners

Self Publishing Insiders by Draft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood

Self Publishing Insiders

25 Listeners