In this conversation, Missy Mitchell-McBeth shares her journey in the field of strength and conditioning, detailing her transition from coaching volleyball to becoming a director of sports performance. She discusses the challenges of balancing multiple roles, the realities of entrepreneurship, and the importance of work-life balance. Missy also reflects on her experiences in graduate school and the shift from collegiate to high school coaching, emphasizing the need for flexibility and adaptability in the coaching profession. In this conversation, Connor Agnew and Missy Mitchell-McBeth discuss the challenges of running a business in strength coaching, the insights gained from writing a book aimed at coaches, and the nuances of public speaking. They explore the misconceptions about entrepreneurship, the importance of practical resources for coaches, and the skills needed to effectively communicate ideas in a public setting.