In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Amy Luke Busker, Chief Commercial Officer at Mizkan America, about what it takes to drive growth in today’s increasingly complex commerce landscape.

Amy shares how expanding the commercial function beyond sales and marketing is reshaping how organizations operate, and why growth requires alignment across teams. She discusses silos, shared KPIs, and how teams move from fragmented ways of working to a more unified approach. She also explores how leaders can navigate rapid change—from shifting consumer behavior to more algorithm-driven discovery—while bringing entire organizations along for the journey.

Key takeaways

• Commercial growth is a team sport; success comes from aligning sales, marketing, R&D, and supply chain, not operating in silos.
• Shared KPIs matter, but impact comes from changing how teams work, not just how performance is measured.
• Breaking silos starts with shared priorities, structured planning, and bringing the full organization along.

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