On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Seth Bacon, the executive vice president of media at MLS, to discuss the YS soccer league’s growing media strategy.

• How did the relationship between the MLS and Apple come together? - (3:04)

• Taking on the production of the games - (10:00)

• What are Apple’s objectives and how to meet those goals? (18:49)

• How has the arrival of Lionel Messi impacted MLS? - (24:08)

• How will the 2026 World Cup influence growth? - (33:28)

• Can the MLS compete globally with other soccer leagues? - (41:35)