Mobile gamers are drowning in choices, but they’ll still spend—if your ad monetization strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. 

This is where Mistplay’s latest Mobile Gaming Growth Report equips game devs and ad mon teams with a roadmap to profitable growth in 2025. Kyle West, Sr. Director of Marketing at Mistplay, joins hosts Brian Baglow and Peggy Anne Salz to unpack findings and show how developers can sharpen their marketing, maximise monetisation, and level up loyalty programs by crafting experiences according to player personas and gameplay preferences. 

He’s joined by Oxana Fomina, well-known ad mon authority and Founder of Gradient Universe, a game analytics consulting firm. She delves into her latest client successes to reveal standout strategies studios of any size can use to turn players into payers.

Listen in to Part 1 of a special two-part series where we dig into how studios can sync UA with LiveOps for better results, take small but effective steps to scale web shops, and use FOMO as motivation while still adding value to limited-time events.

CHAPTER TIMESTAMPS

00:00 - Intro

04:24 - The Mistplay Mobile Gaming Growth Report

07:23 - Brand as a part of UA

10:17 - Utilizing first-party data effectively

12:05 - Aligning UA and LiveOps

15:00 - Actions for small studios

17:50 - Effective monetisation strategies

21:37 - Why web shops?

24:34 - Balance urgency with value

26:53 - Quantity vs Quality

28:57 - Advice for starting studios

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